Private Labelling

The Private Labelling Market in Malaysia and Southeast Asia is experiencing robust growth driven by rising disposable incomes. Urban consumers, valuing convenience and quality, are fueling this trend, increasingly favoring private label products for their affordability. This upward trajectory extends across Southeast Asia, positioning the region as a prominent market for private labelling, aligning with Malaysia’s growth factors.

Business within this sector have numerous growth prospects, they can innovate new products aligned with local preferences, collaborate with retailers, and venture into new markets. However, they confront challenges such as competing against established national brands, maintaining quality standards, and protecting intellectual property in a market susceptible to counterfeit concerns. This burgeoning market includes popular items like food, beverages, personal care, and household products, making a strong presence in the online retail sector and seeing the development of private labelling brands by numerous retailers in Malaysia and Southeast Asia.

Act now to capitalize on the thriving private labelling market in Malaysia and Southeast Asia. Innovate, partner and expand strategically. Ensure top-notch quality and safeguard intellectual property. Seize this growing market by leveraging innovation, partnerships, and quality to stay ahead.

  • Ken Research, “Malaysia Private Label Market Outlook to 2026”, July 2023: This report can be purchased from the Ken Research website: 
  • Statista, “Malaysia – Private Label Market Size 2015-2027”, October 2023: This report can be purchased from the Statista website:–technavio-301875509.html 
  • IWSR Drinks Market Analysis, “Malaysia Private Label Market 2023”, March 2023: This report can be purchased from the IWSR website: 
  • Global Market Insights, “Southeast Asia Private Label Market”, January 2023: This report can be purchased from the Global Market Insights website: 


Logistics, Packaging & Processing

The Processing industry in Malaysia represent about 10% of the manufacturing output in 2022, expected to grow at a 3% CAGR over the next five year due to the rising demand of processed foods. Notable trends include the popularity of ready-to-eat options, a preference for healthier foods, the appeal of diverse cuisine, and a boost in processed food exports. Challenges encompass heightened raw material costs, labor shortages, intensified competition from abroad, and more stringent food safety regulations.

Simultaneously, the packaging market, valued at MYR 18.4 billion in Malaysia, anticipates a 3% CAGR over the next five years. The flexible packaging sector leads the market, with a notable trend towards sustainability, convenient and single-serve packaging, and a demand for tamper-evident solutions.

Likewise, Malaysia’s logistics sector, valued at MYR 170 billion, projects a 5% CAGR growth over five years. With 20% occupied by food and beverage logistics, notable trends are associated with the surge in e-commerce, the need for cold chain logistics, and the increasing demand for third-party logistics (#PL) services.

The Southeast Asian market indicates significant potential in processing, packaging, and logistics due to the inclination towards processed foods. Indonesia leads in food processing, with expected growth in the packaging market. The logistics sector is projected to expand due to the rise of e-commerce and 3PL services. 

To excel in Malaysia’s food industry, embrace innovation in products and logistics. Prioritize sustainability, convenience, and technology to meet evolving demands. Invest in supply chain efficiency for competitive growth.

  • Statista, “Malaysia – Logistics Market Size 2015-2027”, October 2023: 
  • Research and Markets, “Southeast Asia Logistics Market 2022-2027”, March 2023: 
  • Statista, “Malaysia – Packaging Market Size 2015-2027”, October 2023: 
  • Euromonitor International, “Southeast Asia – Packaging Market”, August 2023: 
  • Statista, “Malaysia – Food Processing Market Size 2015-2027”, October 2023: 
  • Research and Markets, “Southeast Asia Food Processing Market 2022-2027”, March 2023: 


Wine & Spirits

The Malaysian Wine & Spirits market is set to grow up by 6% CAGR in the coming five years, buoyed by various key drivers. As Malaysians witness an upsurge in disposable incomes, they are inclining towards indulging in wine and spirits as part of their lifestyle choices. 

Meanwhile, Southeast Asia’s market is anticipated to grow faster at 7% CAGR due to rapid economic growth, a youthful demographic, and booming e-commerce. This acceleration can be attributed to the rapid economic growth within the region. As the economic prospects soar and income levels rise, the demand for various consumer goods, including wine and spirits, is noticeably increasing.

Position your brand to captivate the evolving preferences and expanding market for premium and innovative wine and spirits in Malaysia and Southeast Asia. Seize the opportunity to meet growing demand by crafting distinctive and quality offerings suited to local preferences.

  • Ken Research, “Malaysia Wine Market Outlook to 2026”:
  • IWSR Drinks Market Analysis, “Malaysia Wine & Spirits Market 2023”:
  • Euromonitor International, “Malaysia – Wine & Spirits Market”:
  • Research and Markets, “Southeast Asia Wine Market 2022-2027”:
  • Statista, “Southeast Asia – Wine & Spirits Market Size 2015-2027”:


Naturally Healthy

The Malaysian Naturally Healthy market, valued at over MYR 5 billion in 2023, is set to grow at a CAGR of 5%. The growth is driven by rising incomes, and increased consumer awareness of the health benefits in products such as organic foods, supplements, and herbal remedies. Access to these products has expanded across various retail platforms.

While multinational giants like Nestle, Unilever, and Danone dominate, local companies are making their mark. In Southeast Asia, the market exceeds USD 10 billion in 2023, with similar growth drivers and market categories.

Discover new prospects in the thriving naturally healthy market. Engage with consumer health preferences and evolving retail landscape. Seize the opportunities to be part of this market’s growth wave across Malaysia and Southeast Asia.

  • Ken Research, “Malaysia Naturally Healthy Food & Beverages Market Outlook to 2026”:
  • Research and Markets, “Southeast Asia Naturally Healthy Food Market 2022-2027”:
  • Statista, “Malaysia – Naturally Healthy Food Market Size 2015-2027”:
  • Euromonitor International, “Southeast Asia – Naturally Healthy Food Market”:
  • Global Market Insights, “Naturally Healthy Food Market in Southeast Asia”:


Meat & Poultry

The Meat & Poultry market in Malaysia, valued at over MYR 20 billion in 2023, is set to grow at a 5% CAGR. This growth is primarily driven by population growth, urbanization shifting consumer lifestyles and the burgeoning impact of e-commerce.

Malaysia’s market segments include chicken, accounting for over 50% market share, beef with over 20%, pork at over 15%, and the remaining 15% constituting other meat & poultry products like mutton and lamb.

In Southeast Asia, the market, valued at over USD 50 billion, is expected to grow over 6% CAGR. Factors driving this market include the same influences seen in Malaysia. It comprises categories such as chicken, beef, pork and other meat & poultry products. While large multinational companies dominate, the market is seeing an increasing presence of local companies.

Embrace the evolving landscape of the meat & poultry market! Explore the burgeoning opportunities and capitalize on the anticipated growth across Malaysia and Southeast Asia. Take advantage of the shifting trends, understand consumer preferences, and innovate your offerings to meet the evolving demands of this dynamic market.

  • Euromonitor International, Malaysia Meat & Poultry Market Report, 2023:
  • Mordor Intelligence, Malaysia Meat & Poultry Market Report, 2023:
  • Research and Markets, Malaysia Meat & Poultry Market Report, 2023:
  • Euromonitor International, Southeast Asia Meat & Poultry Market Report, 2023:
  • Mordor Intelligence, Southeast Asia Meat & Poultry Market Report, 2023:
  • Research and Markets, Southeast Asia Meat & Poultry Market Report, 2023:



Malaysia dominates the global Halal market with a USD 88.1 billion valuation in 2022, expected to climb a t a 5.8% CAGR to reach USD 121.6 billion by 2027. The strength of Malaysia’s Halal market is fueled by a substantial Muslim population (over 60%) stimulating domestic demand, coupled with significant government support and a well-established halal ecosystem.

In Malaysia, the key halal market categories include food and beverage (60% market share), pharmaceuticals and cosmetics (20% market share), and tourism and hospitality (10% market share), complemented by diverse segments such as fashion, financial services, and logistics.

Across Southeast Asia, the Halal market reigns as the world’s largest, valued at USD 285.3 billion in 2022 and poised to expand at a 6.2% CAGR to hit USD 420.8 billion by 2027. This region shares similarities with the Malaysian market in terms of a robust Muslim population, governmental support, and a mature halal infrastructure, showcasing primary categories similar to Malaysia’s market segmentation.

Embrace the potential within the flourishing halal market. Strategically align your brand to meet the escalating demand by innovating and delivering genuine halal products. Expand your market foothold and enhance your product range to address the varied requirements of consumers throughout the dynamic Southeast Asian landscape. Seamlessly integrate your offerings to match the increasing appetite for halal-certified commodities, amplifying your brand’s impact within this prosperous industry.


Future Food

The Future Food market in Malaysia and Southeast Asia, poised for rapid growth, has been accelerated by the COVID-19 pandemic, fostering an increased openness among consumers to try new and innovative food products while staying at home during lockdowns. While still in its early development stages, numerous startups and established food companies in both regions are actively working on creating and launching new future food products.

Notably, both regions are witnessing intensified competition as new entrants and established players expand their offerings, driving innovation and introducing novel product categories within the market. Additionally, a growing emphasis on sustainability is observed, with future food companies increasingly adopting eco-friendly packaging and sourcing ingredients from sustainable farms. This focus on sustainability marks a positive trends within the future food industry.

Cultivate success in the expanding future food markets of Malaysia and Southeast Asia! Embrace this flourishing opportunity by crafting and introducing fresh, sustainable and inventive future food products. Be part of this vibrant market shaped by consumer receptiveness and intense competition, positioning your brand as a pioneer in sustainability and innovation, shaping the future of the food industry.


Frozen Food

The Frozen Food market in Malaysia and Southeast Asia has witnessed accelerated growth due to the impact of the COVID-19 pandemic, supported by a projected 5.7% CAGR in Malaysia and a 6.3% CAGR in Southeast Asia, reaching values of USD 2.5 billion and USD 15.2 billion respectively by 2027. The lockdowns during the pandemic led consumers to heavily rely on frozen foods for convenience, intensifying the market competition as new players enter and established companies expand their offerings. This dynamic landscape fosters innovation, introducing new product categories to meet evolving consumer demands. 

Furthermore, a notable trend is the shift towards premium frozen foods, highlighted by a growing willingness among consumers to invest in higher-quality options made from fresh, wholesome ingredients. This premiumization trend is coupled with an increased focus on sustainability within the frozen food market, where companies are adopting eco-friendly practices in packaging and ingredient sourcing. These environmentally conscious efforts resonate positively with consumers, signaling a crucial shift in market preferences.

Embrace the burgeoning frozen food market in Malaysia and Southeast Asia! With substantial projected growth, exploit the increasing demand for premium and sustainable options. Enter this dynamic landscape, where innovation meets convenience and sustainability, paving the way for your brand’s success!


Food Tech & Services

Food Tech & Services market in Malaysia is forecasted to experience rapid growth with a projected 15.2% CAGR, aiming to achieve a value of USD 1.8 billion by 2027. this expansion is propelled by the widespread use of the internet and smartphones, an increase in disposable incomes, and the burgeoning popularity of online food delivery services. Notable categories within the Malaysian market encompass online food delivery, food discovery platforms, kitchen rental spaces, and other innovative food tech services like meal kits and solutions for reducing food waste. 

In parallel, the food tech & services market across Southeast Asia is anticipated to surge at a 16.3% CAGR, targeting a value of USD 11.2 billion by 2027. Similar driving forces observed in the Malaysian market, such as escalating internet usage, rising incomes, a flourishing preference for online food delivery, and government support for food technology, shape the trajectory of the broader regional market. The key segments in the Southeast Asian market mirror those in Malaysia, including online food delivery, food discovery platforms, kitchen rental spaces, and a variety of other food tech-driven services.

Cultivate success in the burgeoning food tech & services market of Malaysia and Southeast Asia! Harness the potential of cutting-edge technology, align with evolving consumer preferences, and position your brand at the forefront of innovative dining solutions. Leverage the opportunities to capitalize on this dynamic and expanding market, setting your business on a trajectory for growth and success. 


Fine Food

The Fine Food market in Malaysia is expected to grow at a 6.5% CAGR, reaching MYR 10.2 billion by 2028. Parallel to this, the fine food market in Southeast Asia is expected to grow at a 7.2% CAGR, forecasted to reach USD 28.5 billion by 2028, driven by similar influences observed in Malaysia. 

Notable trends in both regions include a rising preference for international cuisines, a growing demand for convenient fine food options, and an increasing awareness of healthier food choices. These insights reveal promising opportunities for businesses in the fine food market to cater to evolving consumer preferences in both Malaysia and Southeast Asia.

Embrace the thriving opportunities in the evolving fine food markets of Malaysia and Southeast Asia. Innovate, expand, and cater to changing consumer demands, elevating your offerings to meet the growing preference for diverse, healthier choices. Seize your place in these dynamic markets and lead the way towards a taste-filled future!