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Naturally Healthy

The Malaysian Naturally Healthy market, valued at over MYR 5 billion in 2023, is set to grow at a CAGR of 5%. The growth is driven by rising incomes, and increased consumer awareness of the health benefits in products such as organic foods, supplements, and herbal remedies. Access to these products has expanded across various retail platforms.

While multinational giants like Nestle, Unilever, and Danone dominate, local companies are making their mark. In Southeast Asia, the market exceeds USD 10 billion in 2023, with similar growth drivers and market categories.

Discover new prospects in the thriving naturally healthy market. Engage with consumer health preferences and evolving retail landscape. Seize the opportunities to be part of this market’s growth wave across Malaysia and Southeast Asia.

  • Ken Research, “Malaysia Naturally Healthy Food & Beverages Market Outlook to 2026”:
  • Research and Markets, “Southeast Asia Naturally Healthy Food Market 2022-2027”:
  • Statista, “Malaysia – Naturally Healthy Food Market Size 2015-2027”:
  • Euromonitor International, “Southeast Asia – Naturally Healthy Food Market”:
  • Global Market Insights, “Naturally Healthy Food Market in Southeast Asia”:


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