MIFB's Strategic
Conference
ELEVATING F&B BUSINESS
EMPOWERING INNOVATIONS
ENABLING TRANSFORMATION
A Sustainable Future in
Food & Beverage
This year’s MIFB 2025 Strategic Conference will look into the heart of innovation, transformation and sustainable growth in the F&B sector. Themed “Elevating F&B Business, Empowering Innovations, and Enabling Transformation”, the summit conference aims to offer a comprehensive platform for industry leaders, innovators, and expert to explore and exchange ideas that shape the future of food and beverage.
The MIFB topics align with various SDGs, promoting sustainable practice and innovations that support global development goals
From Thin Air to Lush Greens: Sustainable Crop Production:
Goal 2
Contributing to food security by enabling sustainable crop production in diverse climates.
Goal 12
Encouraging sustainable agricultural practices.
Revolutionizing F&B Supply Chains by Connecting Farms to Markets:
Goal 9
Improving supply chain infrastructure and fostering innovation.
Goal 12
Reducing food waste through efficient supply chain management.
Demystifying Alternative Funding for F&B Success:
Goal 8
Supporting the growth of F&B businesses, leading to economic development.
Goal 9
Facilitating access to funding for innovative projects in the F&B sector.
Brewing Sustainability: How Prefer Coffee is Redefining the Future of Beverages
Goal 12
Promoting sustainable production methods.
Goal 13
Reducing the carbon footprint of coffee production.
ELEVATING F&B Business
Explore the evolving landscape of the F&B industry, focusing on the latest trends, brand dynamics, and marketing strategies. This segment offers deep insights into designing exceptional customer experiences and measuring the impactful “return on experience”.
EMPOWERING Innovations
Dive into the world of cutting-edge developments such as Alternative Proteins, AI-powered solutions, robotics, and other groundbreaking food and agricultural technologies. This section aims to showcase how innovation is not just reshaping the industry but also contributing to a more sustainable ecosystem.
ENABLING Transformation
Engage with leading experts discussing the integration of big data, the Internet of Things (IoT), digital transformation, and AI in the F&B sector. This part of the conference focuses on how technology enables businesses to adapt and thrive in an ever-changing digital landscape.
Join us in paving the way for a greener, more
innovative future in the Food & Beverage industry
The overarching emphasis on sustainability ties all these themes together,
reflecting our commitment to fostering an industry that not only grows but does
so responsibly and sustainably.
Conference Ticket
Early Bird Rate (13 May 2024 – 28 June 2024) | Normal Rate | Group Purchase (3 pax and above) | Students Student ID Required |
---|---|---|---|
RM1,950 | RM2,500 | 20% off | RM350 |
* Subject to 8% sales & services tax (SST)
MIFB Conference
Speakers
Founding Partner & CEO 1337 Ventures
Founder / Formulist Manis Leting Sdn Bhd
Commercial Consultant
(Food Manufacturing and Quality Assurance)
– SWAPAC
Founder of Airgro
MIFB's Strategic
Conference Programme
9:30 AM - 11:30 AM
Official Opening Ceremony
- 120 mins
11:30 AM - 12:00 PM
Mastering the Regulatory Landscape for Food Trade in South East Asia
- 30 mins
Opening Doors: Mastering the Regulatory Landscape for Food Trade in South East Asia” provides a critical exploration of how food import and export regulations in the region have evolved from the pre-COVID era to the present day. This session will address the significant regulatory shifts that occurred due to the pandemic and discuss ongoing adaptations as the market continues to stabilize and grow. Attendees will gain insights into the key compliance strategies, latest trends, and practical steps necessary for navigating the complexities of the South East Asian food market. Our expert will outline the challenges and opportunities that have emerged, offering actionable intelligence to help your business thrive in this dynamic environment. This keynote is essential for anyone looking to understand the full spectrum of regulatory changes and seize new opportunities in South East Asia’s food trade.
Yen Vu,
Chemlinked
12:00 AM - 1:30 PM
Networking Break
- 90 mins
1:30 PM - 1:50 PM
Trend 1
Turning Waste into Wealth: Upcycling Food Waste for a Sustainable Future
- 20 mins
Join us for an enlightening 20-minute session on “Turning Waste into Wealth: Upcycling Food Waste for a Sustainable Future,” where we delve into the latest trends and innovations in upcycling food waste. This presentation will highlight how turning waste into valuable products is revolutionizing the F&B industry, promoting sustainability, and contributing to a circular economy. Discover how these practices are setting new standards for environmental responsibility and business efficiency.
Jian Tat Lee,
General Manager,
PNH Malaysia
1:50 PM - 2:10 PM
Trend 2
Tech Talk: AI Revolutionising the F&B Industry
- 20 mins
Dive into the latest trends of artificial intelligence transforming the food and beverage sector, from intelligent automation to personalized customer experiences. This session will explore the future landscape of the F&B industry, highlighting how AI-driven innovations are set to redefine operations, enhance sustainability, and elevate service standards. Join us for a 20-minute glimpse into the groundbreaking advancements shaping the next generation of F&B.
Chee How Lim,
Founder & CEO, Tapway
2:10 PM - 2:30 PM
Trend 3
Future Foods Market Trends & Opportunities for Southeast Asia
- 20 mins
Explore the forefront of food innovation with our session on “Future Foods Market Trends & Opportunities for Southeast Asia.” This engaging discussion will delve into the transformative world of alternative proteins, from plant-based options to lab-grown solutions. Discover how these groundbreaking advancements are reshaping the food industry in one of the most dynamic and diverse regions globally. Our industry experts will provide a comprehensive analysis of the key drivers behind these trends, including shifting consumer preferences, technological innovations, and regulatory changes. Learn about the emerging opportunities for entrepreneurs, investors, and businesses to capitalize on the growing demand for sustainable and ethical protein alternatives. Join us to gain valuable insights and stay ahead of the curve in the rapidly evolving market of future foods in Southeast Asia.
Shirley Lu,
ProVeg International
2:30 PM - 2:50 PM
Trend 4
Urban Harvest: Cultivating Innovation in Urban Farming Practices
- 20 mins
Discover the flourishing world of urban farming, where innovative techniques and technologies are revolutionizing food production in urban environments, from vertical farming to aquaponics, and its potential to address food security challenges.
James Yin Kah Ho,
Chief Executive Officer, V-Plus Agritech Pte. Ltd.
2:50 PM - 3:30 PM
Panel Discussion
Harvesting Innovation: Integrating F&B Trends for a Sustainable Future
- 40 mins
The panel will focus on synthesising insights from the preceding sessions on diverse F&B trends, including plant-based protein, urban farming, food technology, sustainable packaging, and consumer behavior. Panelists will explore how these trends intersect, synergize, and collectively contribute to shaping a more sustainable and innovative future for the F&B industry.
Chee How Lim,
Founder & CEO, Tapway
Shirley Lu,
ProVeg International
James Yin Kah Ho,
Chief Executive Officer, V-Plus Agritech Pte. Ltd.
3:30 PM - 4:00 PM
Beyond Greenwashing: Authentic Sustainability Strategies for F&B Businesses
- 30 mins
This session will deep dive into the complexities of sustainability in the F&B sector, going beyond surface-level initiatives to explore authentic strategies that drive meaningful change. By examining the pitfalls of greenwashing and highlighting examples of genuine sustainability efforts, the session will provide actionable insights and practical guidance for F&B businesses striving to make a positive impact on the planet and society.
Bernard Eng,
Bernard Business Consulting
4:00 PM - 4:30 PM
Panel Discussion
Packaging Paradox: Balancing Aesthetics, Functionality, and Sustainability
- 30 mins
The ‘Packaging Paradox’ panel discussion will bring together professionals from the food and beverage sector to address the complex issue of how to strike a balance between form, function, and sustainability in packaging. Experts on the panel will delve into the complex relationship between packaging’s aesthetics, functionality, and environmental effect, and will share new ideas and best practices for creating eco-friendly products that sell. Discussed here are biodegradable materials and circular design principles as potential solutions to the packaging paradoxes plaguing the modern food and drink industry.
Bernard Eng,
Bernard Business Consulting
Jason Anom,
Advocacy & Public Affairs Manager, MAREA
Ir. Ts. Azmil Md Ikram,
Rieckermann
9:05 AM - 9:35 AM
Food Technologies of Tomorrow
- 30 mins
In this illuminating presentation, attendees will explore the cutting-edge technologies, groundbreaking trends, and disruptive innovations that are reshaping the landscape of the food industry. From AI-driven culinary creations to sustainable sourcing solutions and beyond, our keynote speaker will unveil the exciting opportunities and challenges that lie ahead, inspiring attendees to embrace innovation and drive positive change in the dynamic world of food.
Dr.Elif GÜNGÖR REİS,
Food Technology Expert
FoodHack Istanbul
9:35 AM - 9:55 AM
Turning Food Waste Into Furniture? How's That Possible?
- 20 mins
Discover the groundbreaking innovations in waste management with our session titled “Turning Food Waste Into Furniture? How’s That Possible?” This presentation will delve into the fascinating process of converting food waste into biofuel and stylish, functional furniture. Learn about the cutting-edge technologies and methods that make this transformation possible, and explore the environmental and economic benefits of upcycling waste. This session will provide valuable insights into how these practices contribute to a circular economy, reduce landfill waste, and promote sustainability. Join us to uncover the potential of turning everyday waste into extraordinary resources and the impact it can have on the F&B industry.
Jian Tat Lee,
General Manager,
PNH Malaysia
9:55 AM - 10:15 AM
Innovation Case Studies
Brewing Sustainability: How Prefer Coffee is Redefining the Future of Beverages
- 20 mins
Join us for an enlightening fireside chat with the founder of Prefer Coffee, a pioneering force in the sustainable beverage industry. In “Brewing Sustainability: How Prefer Coffee is Redefining the Future of Beverages,” we’ll explore the innovative journey of creating a bean-free coffee alternative that not only challenges traditional coffee production but also champions environmental stewardship. This discussion will delve into the motivations behind Prefer Coffee’s inception, the technological and creative processes involved in developing a sustainable product, and the broader implications for sustainability in the food and beverage industry. Learn how Prefer Coffee is setting new standards for eco-friendly practices and inspiring a wave of innovation across the global market. Whether you’re an industry professional, an environmental advocate, or simply a coffee enthusiast, this chat will offer valuable insights into the intersection of innovation, sustainability, and business.
Jack Berber,
Co-Founder & CEO, Prefer Coffee
10:15 AM - 10:35 AM
Innovation Case Studies
From Thin Air to Lush Greens: Sustainable Crop Production
- 20 mins
Explore a pioneering approach to sustainable crop production in our case study presentation titled “From Thin Air to Lush Greens: Sustainable Crop Production.” This session delves into an innovative system that utilizes Nephoponics technology, enabling the production of crops by extracting essential water and nutrients directly from the atmosphere. Discover the transformative processes involved, including thermal condensation dehumidification and nitrogen fixation through high-voltage plasma, which allow for growth in diverse climates without soil or traditional fertilizers. Learn about the scalability, environmental impacts, and the potential to revolutionize agriculture in arid regions and beyond. Join us to see how this cutting-edge technology is reshaping our understanding of farming and food security for a sustainable future.
Nerea Arnal,
Chief Technology Officer, Airgro
10:35 AM - 10:55 AM
Innovation Case Studies
Revolutionising F&B Supply Chains by Connecting Farms to Markets
- 20 mins
Join us for a dynamic 20-minute session featuring Farm Konekt, an innovative community organising and clustering platform revolutionising the food and beverage supply chain. This session will explore how FarmKonek is bridging the gap between farmers and markets, creating a more efficient, transparent, and sustainable food supply network. Discover the key learnings from implementing this solution, the impact it’s making on the agricultural sector, and why it’s poised to transform how we source and distribute food. Learn how Farm Konekt is empowering farmers, reducing food waste, and ensuring fresher, more reliable produce for businesses and consumers alike. Whether you’re an F&B professional, a tech enthusiast, or someone passionate about sustainable agriculture, this session will provide valuable insights into the future of food supply chains.
John Vincent Gastanes,
Co-Founder & Chief Executive Officer, Farm Konekt
10:55 AM - 11:30 AM
Panel Discussion
Innovating for a Sustainable Future: Aligning F&B Innovations with SDG Goals
- 35 mins
Join us for a thought-provoking panel discussion titled “Innovating for a Sustainable Future: Aligning F&B Innovations with SDG Goals,” where industry pioneers will share their groundbreaking work in the food and beverage sector that directly contributes to achieving the United Nations’ Sustainable Development Goals (SDGs). This session will feature leaders from Prefer Coffee, Airgro, and FarmKonek, who will discuss their innovative approaches to sustainability, from revolutionizing coffee production and sustainable crop cultivation to transforming supply chains. Learn how these trailblazers are addressing critical issues such as food security, responsible consumption, and climate action through their cutting-edge solutions. Gain insights into the challenges and opportunities of integrating SDG goals into business models, and discover how innovation in the F&B industry can drive meaningful progress towards a more sustainable future.
Jack Berber,
Co-Founder & CEO, Prefer Coffee
Nerea Arnal,
Chief Technology Officer, Airgro
John Vincent Gastanes,
Co-Founder & Chief Executive Officer, Farm Konekt
11:30 AM - 12:00 PM
Innovation Case Studies
Smart Solutions in F&B: Leveraging AI for Operational Excellence
- 30 mins
Explore how AI-driven technologies are revolutionizing the food and beverage industry by enhancing operational efficiency and service quality. This session will highlight innovative AI applications that monitor staff availability, ensure cleanliness, and maintain proper attire standards in real-time. Join us to discover how these smart solutions are setting new benchmarks for operational excellence in F&B.
Chee How Lim,
Founder & CEO, Tapway
12:00 PM - 2:00 PM
Networking Break
- 120 mins
2:00 PM - 2:20 PM
Special Session by Proveg International
Future Foods Market Trends & Opportunities for Southeast Asia
- 20 mins
Understand the latest trends around the region for the future foods, which include plant-based foods, vegan & vegetarian products, and other modern alternative proteins and why it would be important to include it in your strategic offering. Proveg is a non-profit organisation with a goal to reduce the global reliance on animal-based products by 50% by 2040, replacing them with plant-based and cultivated alternatives. Proveg envisions a world where our food choices are nourishing and delicious, as well as benefiting everyone –humans, animals, and our planet.
Shirley Lu,
ProVeg International
2:20 PM - 2:30 PM
Special Session by Proveg International
Future Food Tech: Leading the way in cultured meat technology
- 10 mins
Learn what makes cultured meat exciting to promote a more sustainable protein source which uses fewer natural resources and could ultimately help address food security.
Jason Ng Chin Aik,
Founder of Cell Agritech
2:30 PM - 2:40 PM
Special Session by Proveg International
Future Food Tech: Sustainable Proteins & Novel Food Trends
- 10 mins
USM is at the forefront of alternative protein research and programs to delve into creating a more sustainable food system for Malaysia.
Dr. Ana Masara Binti Ahmad Mokhtar
Senior Lecturer,
Universiti Sains Malaysia
2:40 PM - 3:10 PM
Future Food Tech Panel Discussion
- 30 mins
Understand the latest trends around the region for the future foods, which include plant-based foods, vegan & vegetarian products, and other modern alternative proteins and why it would be important to include it in your strategic offering. Proveg is a non-profit organisation with a goal to reduce the global reliance on animal-based products by 50% by 2040, replacing them with plant-based and cultivated alternatives. Proveg envisions a world where our food choices are nourishing and delicious, as well as benefiting everyone –humans, animals, and our planet.
Jason Ng Chin Aik
Founder of Cell Agritech
Dr. Ana Masara Binti Ahmad Mokhtar
Senior Lecturer,
Universiti Sains Malaysia
Sherry Tiong
Founder of Meamo
Panel Moderator:
Shirley Lu,
ProVeg International
3:10 PM - 3:20 PM
Plant-Based Profit: Maximizing Hotel Revenue with Vegan Offerings
- 10 mins
Ania Lees,
Hospitality Sustainability Consultant
3:20 PM - 3:30 PM
Serving Up Tasty (& Sustainable) Cheese Sauce & Mayo
- 10 mins
Tom Hew,
The Base Food/Right Side
3:30 PM - 4:00 PM
Scaling Up Service Industry Panel Discussion
- 30 mins
The panel discussion will further discuss how the hospitality and food service industry can scale up their offerings of plant-based foods & ingredients to meet the demand and encourage more adoption of more sustainable foods that can help carbon footprint. The panel includes celebrity vegan chef influencer, Chef Dave, with over 3 million followers across social media, who will be sharing the exponential interest in plant-based Malaysian cuisines by all cultures and walks of life.
Tom Hew,
The Base Food/Right Side
Chef Dave,
Vegan Social Media phenom: Chef Dave Vegan Journey
Faisal Mansor
Country Director (Malaysia), Proveg International
Panel Moderator:
Ania Lees,
Hospitality Sustainability Consultant
4:00 PM - 4:30 PM
Empowering Product Innovation: Harnessing Modern Digital Solutions for Breakthrough Developments
- 30 mins
Empowering product innovation through modern digital solutions involves leveraging Claims Digital Solutions to streamline and enhance product development. By digitizing claims, companies can ensure regulatory compliance and accurate product labelling, reducing time-to-market and minimizing risks. This approach enables seamless collaboration between R&D, marketing, and regulatory teams, ensuring that all product claims are validated and aligned with current regulations. Consequently, this fosters an environment of innovation, allowing for breakthrough developments that are both compliant and market-ready, driving competitive advantage and growth.
Nirya Tee,
Industry Partnership
Malaysian Institute of Food Technology and Veeva Systems
09:05 AM - 09:35AM
Seeding the Future: Urban Farming's Role in Sustainable Food Systems
- 30 mins
This keynote will explore the transformative potential of urban farming in shaping sustainable food systems. From rooftop gardens to vertical farms, we’ll delve into the innovative techniques and technologies driving the urban farming movement. Discover how urban farming is revolutionizing food production, enhancing food security, and promoting community resilience in urban environments. Join us as we plant the seeds for a greener, more sustainable future through urban agriculture.
James Yin Kah Ho
Chief Executive Officer, V-Plus Agritech Pte. Ltd.
09:35 AM - 10:15 AM
Panel Discussion
Sow, Plate, Love: Cultivating Sustainability in Hospitality Through Urban Farming and Farm-to-Table Practices
- 40 mins
An enriching panel discussion that explores the intersection of urban farming, ESG principles, and the burgeoning farm-to-table movement within the hospitality industry. We’ll delve into how hotels and restaurants are embracing sustainability by cultivating their own farms and sourcing locally grown produce. Our panelists will examine the environmental, social, and economic benefits of integrating urban farming initiatives into hospitality operations, while also addressing the challenges and opportunities inherent in these endeavors. From reducing food miles to fostering community engagement, discover how urban farming is reshaping the culinary landscape and driving positive change across the hospitality sector.
James Yin Kah Ho
Chief Executive Officer, V-Plus Agritech Pte. Ltd.
Nerea Arnal
Chief Technology Officer, Airgro
Chef John Lim,
Chef de Cuisines
Roots Restaurant
Wilson Quah,
Soluxe Protein
Panel Moderator:
Freda Liu
10:15 AM - 10:45 AM
Panel Discussion: SustainEggability in Food Choices
- 30 mins
The closing panel that combines sustainability and eggs, emphasizing the focus on making ethical and sustainable choices in our food systems. It’s catchy and memorable, perfect for drawing in an audience interested in the intersection of ethics, sustainability, and food security.
Dr. Saravanakumar Pillai
Senior Advisor, Humane Society International
John Burke,
General Manager, Kuala Lumpur Convention Centre
Panel Moderator:
Freda Liu
10:45 AM - 11:15 AM
Halal Horizons: Trends and Export Opportunities for Malaysian F&B
- 30 mins
Join us for an insightful session on “Halal Horizons: Trends and Export Opportunities for Malaysian F&B,” where we explore the latest trends in the halal industry and uncover lucrative business opportunities for Malaysian food and beverage exporters. This session will provide an in-depth analysis of the growing global demand for halal products, key market trends, and the unique advantages Malaysia holds in the halal market. Gain valuable insights into consumer preferences, and successful strategies for entering and thriving in the international halal market. Whether you are a seasoned exporter or new to the halal sector, this session will equip you with the knowledge to capitalise on the expanding halal market and drive your business forward.
Mr. Harulnizam Kassim,
Manager, Halal, Food & Beverages and Agro Based
Malaysia External Trade Development Corporation
(MATRADE)
11:15 AM - 12:00 PM
The China Market Entry Playbook: Tips for F&B Exporters
- 40 mins
Dive deep into the regulatory intricacies of the Chinese market with our fireside chat, “The China Market Entry Playbook: Tips for F&B Exporters.” This session is designed to demystify the complex regulatory and policy landscape that foreign exporters must navigate when entering China. Featuring a speaker with extensive knowledge of Chinese regulations and policies, attendees will gain critical insights into compliance, market entry strategies, and how to successfully align their business practices with local requirements. Learn from a seasoned expert about the latest regulatory trends, risk management, and practical tips to overcome the barriers to entry. This chat is invaluable for anyone looking to understand the regulatory framework and seize opportunities in China’s booming F&B sector.
Krystal Wang,
Regulatory Affairs Manager, ChemLinked
12:00 PM - 12:30 PM
Exploring ESG Funding Options for F&B Businesses
- 30 mins
Join us for an insightful session led by a seasoned expert from the investment banking sector, designed specifically for aspiring and established food and beverage (F&B) entrepreneurs. This session will provide a comprehensive overview of strategic financing options, ranging from traditional funding methods to innovative ESG (Environmental, Social, and Governance) financing. Our expert speaker will share invaluable tips on how to attract and secure investment, the benefits of integrating ESG principles into your business model, and the latest trends in the financing landscape. Gain practical knowledge and strategies to help you navigate the complexities of funding, drive sustainable growth, and position your F&B venture for long-term success. Don’t miss this opportunity to learn from a leader in investment banking and take your business to the next level.
Roy Heong,
Head of Strategic Partnership & Innovation,
Alliance Bank
12:30 PM - 2:30 PM
Networking & Prayer Break
- 120 mins
2:30 PM - 3:00 PM
Strategies for Attracting Investors and Navigating IPO Potential for F&B Businesses
- 30 mins
Join us for an insightful session titled “Strategies for Attracting Investors and Navigating IPO Potential for F&B Businesses,” featuring a distinguished capital market expert who has facilitated value creation exceeding RM10 billion across various industries including F&B, retail, and manufacturing, in the capacities of fund manager and CFO advisor. With a proven track record of guiding companies to successful IPOs and connecting them with VCs, angel investors, and late-stage institutional investors, our expert offers unparalleled insights into building value for giants.
This session will focus on key factors for attracting investment in F&B businesses, such as crafting precise market positioning strategies and ensuring scalability to accelerate value creation. Our expert will also outline what investors typically look for and detail the steps to prepare for a potential public offering.
Whether you’re a startup seeking to enhance your business valuation or an established business aiming for an IPO, this session will provide you with essential knowledge on leveraging capital markets to supercharge growth. You will also gain insights into CFO advisory services and fund management platforms to enhance your financial strategy and operational efficiency. Don’t miss this opportunity to learn how to take your F&B business from seed to scale with the right financial strategies.
Chua Zhu Lian
Group Managing Director, Vision Group
3:00 PM - 3:30 PM
Alternative Funding & Market Access Facilitation
- 30 mins
This dynamic panel session will explore the intersection of alternative funding and market access facilitation, offering insights into how businesses can secure the necessary resources to fuel their growth and successfully enter new markets. The discussion will highlight innovative funding solutions and practical strategies to overcome market entry barriers, featuring expert perspectives and real-world examples.
Kay Moris,
Managing Partner
Start iiX Sdn Bhd.
Mohd Nazri Bin Md. Akim,
Founder
Chicken Royale
Panel Moderator:
Mr. Sazaindrais Sajit,
Entrepreneur,
MOV Group