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MIFB's Strategic
Conference

ELEVATING F&B BUSINESS

EMPOWERING INNOVATIONS

ENABLING TRANSFORMATION

A Sustainable Future in
Food & Beverage

This year’s MIFB 2024 Strategic Conference will look into the heart of innovation, transformation and sustainable growth in the F&B sector. Themed “Elevating F&B Business, Empowering Innovations, and Enabling Transformation”, the summit conference aims to offer a comprehensive platform for industry leaders, innovators, and expert to explore and exchange ideas that shape the future of food and beverage.

The MIFB topics align with various SDGs, promoting sustainable practice and innovations that support global development goals

From Thin Air to Lush Greens: Sustainable Crop Production:
sdg-goal-2
Goal 2

Contributing to food security by enabling sustainable crop production in diverse climates.

sdg-goal-12
Goal 12

Encouraging sustainable agricultural practices.

Revolutionizing F&B Supply Chains by Connecting Farms to Markets:
sdg-goal-9
Goal 9

Improving supply chain infrastructure and fostering innovation.

sdg-goal-12
Goal 12

Reducing food waste through efficient supply chain management.

Demystifying Alternative Funding for F&B Success:
sdg-goal-8
Goal 8

Supporting the growth of F&B businesses, leading to economic development.

sdg-goal-9
Goal 9

Facilitating access to funding for innovative projects in the F&B sector.

Brewing Sustainability: How Prefer Coffee is Redefining the Future of Beverages
sdg-goal-12
Goal 12

Promoting sustainable production methods.

sdg-goal-13
Goal 13

Reducing the carbon footprint of coffee production.

ELEVATING F&B Business

Explore the evolving landscape of the F&B industry, focusing on the latest trends, brand dynamics, and marketing strategies. This segment offers deep insights into designing exceptional customer experiences and measuring the impactful “return on experience”.

EMPOWERING Innovations

Dive into the world of cutting-edge developments such as Alternative Proteins, AI-powered solutions, robotics, and other groundbreaking food and agricultural technologies. This section aims to showcase how innovation is not just reshaping the industry but also contributing to a more sustainable ecosystem.

ENABLING Transformation

Engage with leading experts discussing the integration of big data, the Internet of Things (IoT), digital transformation, and AI in the F&B sector. This part of the conference focuses on how technology enables businesses to adapt and thrive in an ever-changing digital landscape.

Join us in paving the way for a greener, more
innovative future in the Food & Beverage industry

The overarching emphasis on sustainability ties all these themes together,
reflecting our commitment to fostering an industry that not only grows but does
so responsibly and sustainably.

Conference Ticket
Early Bird Rate (13 May 2024 – 28 June 2024)
Normal Rate
Group Purchase (3 pax and above)
Students Student ID Required
RM1,950
RM2,500
20% off
RM350

* Subject to 8% sales & services tax (SST) 

MIFB Conference
Speakers

MIFB's Strategic
Conference Programme

9:30 AM - 11:30 AM
Official Opening Ceremony
  • 120 mins
11:30 AM - 12:00 PM
Mastering the Regulatory Landscape for Food Trade in South East Asia
  • 30 mins

Opening Doors: Mastering the Regulatory Landscape for Food Trade in South East Asia” provides a critical exploration of how food import and export regulations in the region have evolved from the pre-COVID era to the present day. This session will address the significant regulatory shifts that occurred due to the pandemic and discuss ongoing adaptations as the market continues to stabilize and grow. Attendees will gain insights into the key compliance strategies, latest trends, and practical steps necessary for navigating the complexities of the South East Asian food market. Our expert will outline the challenges and opportunities that have emerged, offering actionable intelligence to help your business thrive in this dynamic environment. This keynote is essential for anyone looking to understand the full spectrum of regulatory changes and seize new opportunities in South East Asia’s food trade.

Yen Vu,
Chemlinked

12:00 AM - 1:30 PM
Networking Break
  • 90 mins
1:30 PM - 1:50 PM
Trend 1
Turning Waste into Wealth: Upcycling Food Waste for a Sustainable Future
  • 20 mins

Join us for an enlightening 20-minute session on “Turning Waste into Wealth: Upcycling Food Waste for a Sustainable Future,” where we delve into the latest trends and innovations in upcycling food waste. This presentation will highlight how turning waste into valuable products is revolutionizing the F&B industry, promoting sustainability, and contributing to a circular economy. Discover how these practices are setting new standards for environmental responsibility and business efficiency.

Jian Tat Lee,
General Manager, PNH Malaysia

1:50 PM - 2:10 PM
Trend 2
Tech Talk: AI Revolutionising the F&B Industry
  • 20 mins

Dive into the latest trends of artificial intelligence transforming the food and beverage sector, from intelligent automation to personalized customer experiences. This session will explore the future landscape of the F&B industry, highlighting how AI-driven innovations are set to redefine operations, enhance sustainability, and elevate service standards. Join us for a 20-minute glimpse into the groundbreaking advancements shaping the next generation of F&B.

Chee How Lim,
Founder & CEO, Tapway

2:10 PM - 2:30 PM
Trend 3
Future Foods Market Trends & Opportunities for Southeast Asia
  • 20 mins

Explore the forefront of food innovation with our session on “Future Foods Market Trends & Opportunities for Southeast Asia.” This engaging discussion will delve into the transformative world of alternative proteins, from plant-based options to lab-grown solutions. Discover how these groundbreaking advancements are reshaping the food industry in one of the most dynamic and diverse regions globally. Our industry experts will provide a comprehensive analysis of the key drivers behind these trends, including shifting consumer preferences, technological innovations, and regulatory changes. Learn about the emerging opportunities for entrepreneurs, investors, and businesses to capitalize on the growing demand for sustainable and ethical protein alternatives. Join us to gain valuable insights and stay ahead of the curve in the rapidly evolving market of future foods in Southeast Asia.

Shirley Lu,
ProVeg International

2:30 PM - 2:50 PM
Trend 4
Urban Harvest: Cultivating Innovation in Urban Farming Practices
  • 20 mins

Discover the flourishing world of urban farming, where innovative techniques and technologies are revolutionizing food production in urban environments, from vertical farming to aquaponics, and its potential to address food security challenges.

James Yin Kah Ho,
Chief Executive Officer, V-Plus Agritech Pte. Ltd.

2:50 PM - 3:30 PM
Panel Discussion
Harvesting Innovation: Integrating F&B Trends for a Sustainable Future
  • 40 mins

The panel will focus on synthesising insights from the preceding sessions on diverse F&B trends, including plant-based protein, urban farming, food technology, sustainable packaging, and consumer behavior. Panelists will explore how these trends intersect, synergize, and collectively contribute to shaping a more sustainable and innovative future for the F&B industry.

Chee How Lim,
Founder & CEO, Tapway

Shirley Lu,
ProVeg International

James Yin Kah Ho,
Chief Executive Officer, V-Plus Agritech Pte. Ltd.

3:30 PM - 4:00 PM
Beyond Greenwashing: Authentic Sustainability Strategies for F&B Businesses
  • 30 mins

This session will deep dive into the complexities of sustainability in the F&B sector, going beyond surface-level initiatives to explore authentic strategies that drive meaningful change. By examining the pitfalls of greenwashing and highlighting examples of genuine sustainability efforts, the session will provide actionable insights and practical guidance for F&B businesses striving to make a positive impact on the planet and society.

Bernard Eng,
Bernard Business Consulting

4:00 PM - 4:30 PM
Panel Discussion
Packaging Paradox: Balancing Aesthetics, Functionality, and Sustainability
  • 30 mins

The ‘Packaging Paradox’ panel discussion will bring together professionals from the food and beverage sector to address the complex issue of how to strike a balance between form, function, and sustainability in packaging. Experts on the panel will delve into the complex relationship between packaging’s aesthetics, functionality, and environmental effect, and will share new ideas and best practices for creating eco-friendly products that sell. Discussed here are biodegradable materials and circular design principles as potential solutions to the packaging paradoxes plaguing the modern food and drink industry.

Bernard Eng,
Bernard Business Consulting

Jason Anom,
Advocacy & Public Affairs Manager, MAREA

Ir. Ts. Azmil Md Ikram,
Rieckermann

Download MIFB 2024
Event Brochure

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