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Wine & Spirits

The Malaysian Wine & Spirits market is set to grow up by 6% CAGR in the coming five years, buoyed by various key drivers. As Malaysians witness an upsurge in disposable incomes, they are inclining towards indulging in wine and spirits as part of their lifestyle choices. 

Meanwhile, Southeast Asia’s market is anticipated to grow faster at 7% CAGR due to rapid economic growth, a youthful demographic, and booming e-commerce. This acceleration can be attributed to the rapid economic growth within the region. As the economic prospects soar and income levels rise, the demand for various consumer goods, including wine and spirits, is noticeably increasing.

Position your brand to captivate the evolving preferences and expanding market for premium and innovative wine and spirits in Malaysia and Southeast Asia. Seize the opportunity to meet growing demand by crafting distinctive and quality offerings suited to local preferences.

  • Ken Research, “Malaysia Wine Market Outlook to 2026”:
  • IWSR Drinks Market Analysis, “Malaysia Wine & Spirits Market 2023”:
  • Euromonitor International, “Malaysia – Wine & Spirits Market”:
  • Research and Markets, “Southeast Asia Wine Market 2022-2027”:
  • Statista, “Southeast Asia – Wine & Spirits Market Size 2015-2027”:


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