MIFB TRADE FAIR
ELEVATING F&B BUSINESS
Explore creativity, connect with thought leaders, and ignite innovation in a genuine and collaborative atmosphere. Join our community, where knowledge sharing, networking, and genuine collaboration are at the heart of our mission. Your journey to F&B success begins here, and we can’t wait to welcome you.
Why choose mifb
Top 5 Reasons to Exhibit at MIFB '24
Maximize Your Networking
Opportunities At MIFB 2024
Maximize your networking opportunities at MIFB 2024 with our dynamic event app. Strengthen your connections and engage with potential buyers not only during the event but also in the pre- and post-event phases, all through this user-friendly tool. For MIFB '24, we’re bringing exciting features, including a new F&B Conference, a dedicated Startup Village, and an online community, all curated to enhance networking and facilitate ongoing trade discussions.
Your Link To Potential
Join MIFB to potentially unlock seamless business collaborations with over 350 exhibitors and gain invaluable insights on industry trends through our Knowledge Programs and Conference, equipping you to thrive in the ever-evolving F&B landscape.
A Significant Trade Fair In Malaysia
MIFB is your gateway to success in the food and beverage industry. Our substantial growth, with a 50% increase in exhibition space, means more opportunities for you. In 2019, we were recognized as the No. 1 Food & Beverage Trade Fair in Malaysia and received a Special Award from the Malaysia Book of Records, making us ‘Malaysia’s Largest F&B Trade Fair.’ As an exhibitor, you can tap into this dynamic platform to elevate your brand and expand your influence in the ASEAN region.
Exploring Global Flavors
Supercharge Your Exhibit’s Success with MIFB’s Marketing Packages. At MIFB '24, Explore Global Culinary Diversity and Expand Your Market Reach. Immerse yourself in Cutting-Edge Industry Innovations and Connect with Professionals Worldwide. Unlock the Full Potential of Your Exhibit with Our Custom Marketing Packages, Elevating Your Brand’s International Exposure.
Enhance your brand’s visibility at MIFB 2024 and grow in Malaysia and ASEAN. Connect with important buyers online and in person. In 2024, we plan to bring exhibitors from 14 categories, including fresh produce, dairy, seafood, halal, and more, offering plenty of options for buyers and visitors.
NETWORK & MEETING
MIFB 2024’s Event App: Your
At MIFB, we’re harnessing the power of smart event technology to introduce MIFB ’24’s Event App. This tool promises a seamless, effective, and enhanced experience for participants, amplifying networking opportunities and making your event interaction more dynamic.
Explore Our 14 Key Segments
Chilled & Fresh
Online retailers now offer a wide variety of chilled & fresh food products, including meat, seafood, produce, and dairy.
Confectionery & SnacksRaw ingredients, baked goods & pastries, chocolates, flavours, jams, spreads, frozen desserts, equipment and machinery.
DairyMilk, cream, cheese, butter, eggs, desserts, raw materials and dairy substitutes.
DrinksCoffee, tea, cocoa, juices, cordials, flavours, soft drinks, beers, wine, spirits and raw materials.
Fine FoodSegmented by product type, distribution channel, and end user. The product type segment is further segmented into fresh produce, processed food, and beverages.
Food Tech & Services
Online food delivery, food discovery platforms, kitchen rental spaces, and other innovative food tech services like meal kits and solutions for reducing food waste.
Premium frozen foods, highlighted by a growing willingness among consumers to invest in higher-quality options made from fresh, wholesome ingredients.
Explore Our Booth Option
This marketing toolkit includes materials that will help you extend success at MIFB. Maximise your booth presence by inviting your customers, leads and peers to visit your booth at MIFB 2024!