Skip to content

Attendee Program (TAP)

Targeted Attendee Program (TAP)

MIFB’s Targeted Attendee
Program (TAP)

The Targeted Attendee Program (TAP) is a value-added visitor service, offering personalised and special privileges to qualified trade visitors / buyers in Malaysia and from the ASEAN region who directly influences the purchasing of products and services in the food and beverage industry.


Under TAP, qualified trade visitors/buyers enjoy the following privileges:

  • Labelled with special title of Trade Buyer attached to their profiles in the MIFB App.
  • Access dedicated services offered at our TAP booth including sourcing and one to one business matching services.
  • Exclusive lounge access for refreshment and networking during their 3-day visit, with coffee and tea available all day.
  • Enjoy VIP seatings during all official programs, including the Opening Ceremony and Knowledge Programme (first-come, first-served).
  • An opportunity to join the Guest of Honour for a guided tour of the show after the Opening Ceremony.
How does it work?
  1. Register for TAP.
  2. A dedicated TAP team will identify, invite, and stay connected with you throughout the show cycle.
  3. Using a combination of intelligent online systems and offline customer service, we help to expand your network and transform your buyer-seller relationships.
Who can apply for TAP?
TAP is open to qualified trade visitors and buyers in Malaysia and the ASEAN region who directly influence the purchasing of products and services in the food and beverage industry. To qualify for TAP, you must:
  • Have the authority to purchase or be involved in the purchasing process within your business.
  • Belong to an organization in the food and beverage industry with a minimum annual turnover of USD 200,000.
  • Have a clear purchase goal for your visit to MIFB.
If you meet all the requirements above, we encourage you to apply for TAP today!

Benefits for Trade Buyers

Before The Show

01 Personalised invitation to MIFB 2024.

02 Special title as “Trade Buyer” attached to their profile on the event app.

03 Early access to Event App to set up a profile early and get first dibs on scheduled meetings.

During The Show

01 Personal registration leads to dedicated 1 to 1 business matching.

02 Access to the MIFB 2024 VIP lounge for the duration of your visit - a relaxing space to review the day with free Wi-Fi.

03 Dedicated service at Buyer’s Counter.

04 Complimentary refreshments throughout the day, including lunch and afternoon tea.

05 Meeting space facilities at the Business Matching lounge.

06 Reserved seats at any of the Knowledge Programme sessions (available on a first-come, first-served basis).

07Access to highlight events such as the Opening Ceremony and Networking Session.

08 Guided tour through the show together with the Guest of Honour of our Opening Ceremony.

After The Show

01 Post-show report and statistics about the show

02 Matchmaking events throughout the year.

03 Exclusive networking events/ seminars/ workshops throughout the year.


How to register to be invited?


Register as a visitor here. Please select “YES” on question 5.


Once you have been selected, you will receive an email invitation from us and our team will begin to work with you on facilitating your buyer experience.

For more information or enquiries, kindly contact us at [email protected]

Download MIFB 2024
Event Brochure

Icon | Register to Visit Register To Visit
Icon | Register to Visit Book A Stand