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Guest of Honour, Deputy Minister of Agriculture and Food Security, to join industry stakeholders at Southeast Asia’s leading F&B trade event as commercial innovation and cross-border growth take centre stage.

KUALA LUMPUR, 10 July 2026 – As food security, supply chain resilience and commercial innovation become increasingly critical to the future of the global food and beverage industry, Malaysia is bringing together a premier gathering of F&B industry players at the Malaysian International Food & Beverage Trade Fair (MIFB) 2026 from 15–17 July at the Kuala Lumpur Convention Centre.

Celebrating its 25th edition, MIFB will serve as a premier commercial platform for F&B market leaders to exchange ideas, forge corporate partnerships and explore the private-sector innovations shaping the next chapter of Southeast Asia’s food ecosystem.

Y.B. Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security, will attend the opening as the Guest of Honour to deliver a keynote address, sharing insights on navigating global supply chain challenges and the industry’s role in future-readiness.

Returning under the theme “Future-Ready F&B: Powering the Next Wave”, MIFB 2026 comes at a pivotal time as businesses independently respond to shifting consumer preferences, evolving sustainability expectations and increasingly complex supply chains. 

Over the past quarter-century, the event has evolved from a traditional trade exhibition into a business-first platform that connects industry stakeholders and accelerates cross-border partnerships to support market expansion across Southeast Asia.

Driving Innovation: The MIFB Knowledge Hub

In line with the exhibition’s overarching theme, this year’s MIFB Knowledge Hub will equip F&B businesses at every stage, from startups to scaling exporters, with practical strategies to build resilience and drive growth. Covering topics such as AI and automation, operational efficiency, business scaling, data-driven decision-making, and export readiness, the programme features an industry-leading lineup of speakers from organisations including Toastmaker, HEXA IOT, Tetra Pak, StoreHub, Subway, Supergulp, PurelyB, World Halalpreneur Council, WonderBrew, and more. Celebrity Chef Alan Coxon will also be sharing on Building F&B Brands That Last 40 Years, Not 40 Days. Through expert keynotes and practical sessions, attendees will gain actionable insights to strengthen operations, unlock new growth opportunities, and prepare their businesses for international expansion.

Celebrating World-Class Talent and Innovation

Visitors can also experience a range of industry showcases, including the Malaysia National Coffee Championship (MNCC), organised in partnership with the Malaysia Specialty Coffee Association (MSCA).

Highlighting Malaysia’s world-class standard on the global stage, this year’s championship proudly celebrates the recent milestone achievements of its 2025 local champions: Nas Jaafar, who was recently crowned the 2026 World Brewers Cup Champion, and Jacky Chang, who secured 1st Runner-Up at the 2026 World Latte Art Championship. Together, MIFB and MCE spotlight premier homegrown talent, showcase evolving consumer trends, and provide fresh insights into the rapidly growing café and specialty coffee landscape.

Global Sourcing and Collaboration

MIFB 2026 will also welcome international pavilions from China, India, Poland, South Korea, Turkiye, Thailand and many others, providing buyers and trade visitors with direct access to global partners, emerging food innovations and new sourcing opportunities. Their participation reflects Malaysia’s growing role as a regional gateway for food trade, investment and industry collaboration.

Beyond the exhibition floor, MIFB 2026 offers a curated programme designed to create meaningful business opportunities while equipping industry professionals with practical insights into market trends:

• MIFB ChefTable: An experiential showcase curated by chefs from Team PCS Culinary Malaysia, Silver Medalists at the IKA Culinary Olympics 2024, with innovative menus using ingredients, products and equipment supplied by MIFB exhibitors.

• MIFB Connect: An exclusive business networking and strategic matching platform split across two targeted sessions to connect exhibitors with invited, pre-qualified F&B buyers:
  • Day 1 (15 July 2026) – For F&B Manufacturers, Retail & Channel Partners: Catering to supermarkets, hypermarkets, grocers, online retailers, distributors, importers, exporters, and wholesalers.
  • Day 2 (16 July 2026) – For Hotels, Restaurants and Caterers (HoReCa) including cafes, bakeries, food outlets, alongside the hospitality and travel sectors (hotels, resorts, airlines, cruise lines etc.).

• MIFB Launchpad: A live pitching platform for shortlisted F&B startups and innovators to top investors, showcasing their newest commercial solutions and market innovations.

“Businesses today are looking for more than products-they are looking for ideas, partnerships and solutions that can help them navigate an increasingly complex market,” shared Roger Lim, Founder and Chief Executive Officer of One International Group. “From innovative food products and emerging technologies to international suppliers and expert-led industry discussions, MIFB is where meaningful conversations become commercial opportunities. By bringing together every part of the food ecosystem, we aim to help businesses build stronger partnerships, unlock new market opportunities and prepare the industry for what’s next.”

MIFB, MCE and MYFT 2026 are open exclusively to trade visitors and industry participants. For registration and more information, please visit https://mifb.com.my/for-visitors/.

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For more information, please contact Mutant Communications at [email protected]. Aina Farid | +6014 360 3011

About MIFB

The Malaysian International Food and Beverage Trade Fair (MIFB) is the country’s leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region.

As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by ExpoCO Sdn Bhd (A subsidiary of One International Group) and endorsed by MATRADE.

About One International

Founded in 2011, One International Group has grown into one of Malaysia’s leading international exhibition and convention industry operators. The Group focuses on building a professional MICE ecosystem that connects industries, capital, and global markets through high-quality trade exhibitions and strategic partnerships. Guided by long-term vision and deep industry expertise, the Group integrates international resources to deliver comprehensive exhibition platforms with strong capabilities in professional curation, commercial conversion, and international collaboration. Its clients include government agencies, industry associations, multinational corporations, and regional market leaders.

One International Group operates across key industrial sectors including agriculture, construction and infrastructure, construction hardware, construction and mining machinery, food and beverage, and traditional and complementary medicine. Through its exhibition platforms and partnerships, the Group serves as a key connector within these industries, enabling regional and global stakeholders to access market opportunities, technology exchange, and supply chain integration across Southeast Asia.

In 2025, One International Group entered a new growth phase following a strategic investment from Catcha Digital Berhad, accelerating its digital transformation and regional expansion. The Group continues to strengthen its role as a regional bridge between industries and global markets, while advancing Malaysia’s position as a hub for international trade exhibitions.

In today’s fast-moving food and beverage (F&B) landscape, where buyers prioritise reliability and speed to market, the Malaysian International Food & Beverage Exhibition (MIFB) continues to stand out as a platform that goes beyond creating brand awareness – it drives real business results

Returning for its latest edition, MIFB brings together global buyers, distributors, and industry players to build meaningful connections that enable growth. From securing deals within weeks to partnerships that unlock new markets, past participants highlight how MIFB accelerates the journey from first meeting to long-term collaboration.

Where Business Matching Leads to Real Growth

For growing brands, gaining direct access to serious buyers and investors can often take months of outreach. At MIFB, these conversations happen face-to-face in a highly targeted environment, designed to connect businesses with the right partners.

For Seito Systems (Malaysia) Sdn Bhd, a technology provider focused on helping F&B businesses streamline operations through digital ordering systems, participating in MIFB opened doors to high-value conversations with operators actively seeking scalable solutions.

“MIFB has been a highly targeted platform for us, as it brings together serious F&B operators, distributors, and technology adopters in one place. Instead of broad outreach, we were able to engage directly with decision-makers who are actively looking to improve their operations,” said Vince Chan, Business Development Manager at Seito Systems (Malaysia) Sdn Bhd.

The merit of these connections extends beyond the first meeting. Through in-person demonstrations, Seito Systems was able to build stronger credibility among potential partners and enter market segments that had previously been difficult to access.

“Being present at MIFB positions us as a serious and committed player. When we follow up, there is already familiarity and trust because buyers have seen our system in action,” Vince added. That experience ultimately led to long-term partnerships.

One of Seito Systems’ business partners shared that what stood out during their first interaction at MIFB was how practical and adaptable the system was to real operational challenges. “The team demonstrated real use cases that aligned closely with our day-to-day operations. Their understanding of F&B challenges and willingness to customise solutions gave us confidence that this would be a long-term partnership rather than just a vendor relationship,” shared Seito’s business partner.

Building Brands Through Exposure and Market Feedback

K3 F&B Sdn Bhd first participated in MIFB to introduce a new brand to the market. According to David Song, Brand and Marketing Manager at K3 F&B Sdn Bhd, the platform provided immediate exposure to buyers and insightful market feedback that helped shape the company’s commercial direction.

“The exposure has been invaluable. During our first participation, we introduced a new brand, and the response was encouraging. It helped build initial recognition and opened the door for more meaningful conversations with buyers,” shared David.

Beyond visibility, the direct interactions with buyers also gave the team a closer look at regional market behaviours and expectations. “The feedback gave us clearer direction, especially in refining our approach to product demonstrations and understanding different market behaviours across regions. It also helped us fine-tune how we position our offerings to better match buyer expectations.” That clarity translated into tangible business outcomes shortly after the exhibition.

“We managed to close our first deal within a month after the event. MIFB definitely helped accelerate conversations and gave us quicker access to potential buyers, including those we may not have reached through our usual channels,” David added.

A Strategic Platform for Buyers Seeking Innovation

As ASEAN continues to emerge as a key sourcing hub for the global food and beverage industry, MIFB is a strategic gateway for buyers seeking high-quality suppliers, breakthrough innovations, and future-ready products shaping the next wave of consumer demand.

For Chuen Cheong Food Industries Pte Ltd, a food and beverage sourcing company established in 1930, the pursuit of innovation has always been part of its DNA. Founded with the vision of bringing innovative and high-quality food and beverage products to global markets, the company was built on recognising the growing demand for healthier, more sustainable, and diverse F&B offerings.

Today, platforms like MIFB play an important role in helping the company continue that mission. “I chose to return to MIFB because of the strong business matching opportunities and the quality of international exhibitors. Compared to other F&B exhibitions, MIFB stands out for its diverse product innovations, well-organised hosted buyer programme, and focus on connecting buyers with relevant suppliers,” said Ang Wei Kok, Business Development Manager at Chuen Cheong Food Industries Pte Ltd.

As a hosted buyer at MIFB 2025, the company secured multiple supply agreements with international exhibitors, resulting in confirmed contracts valued at five-figures. “These deals covered diverse product categories and strengthened our sourcing portfolio. The hosted buyer programme directly facilitated these outcomes by connecting us with high-quality suppliers, ensuring tangible business results from our participation.”

Powering the Future of F&B Connections

As MIFB continues to evolve as a trade-first platform, its role extends past connecting businesses — it empowers them to scale with confidence. By combining targeted matchmaking, industry insights, and international participation, MIFB is shaping a more connected, future-ready F&B ecosystem, where every interaction has the potential to create a lasting impact.

For exhibitors like Coffex Coffee, the platform also serves as a valuable space to learn from seasoned industry players and gain meaningful feedback from the specialty coffee community.

“Conversations with people who know coffee and know our brand aren’t shy about telling us where the bar is,” shared Kelvin Ngow, Chief Executive Officer at Coffex Coffee. “That quality of feedback, from people who are themselves shaping the industry through competitions like MNCC, pushes us to stay sharp — in our roasting, in how we support our wholesale partners, and in how we position Coffex as a full ecosystem brand, not just a coffee supplier.”

MIFB 2026 is open to trade visitors and participants only. Exhibitors are encouraged to secure their participation early, with over 90% of booth spaces already booked and limited slots remaining. Buyers and trade visitors should also register now to gain exclusive access to curated business matching sessions, emerging F&B innovations, and key industry insights. For registration and more information, please visit https://mifb.com.my/for-visitors/.

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For more information, please contact Mutant Communications at [email protected]. Aina Farid | +604 360 3011

About MIFB

The Malaysian International Food and Beverage Trade Fair (MIFB) is the country’s leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region.

As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by ExpoCO Sdn Bhd (a subsidiary of One International Group) and endorsed by MATRADE.

About One International

Founded in 2011, One International Group has grown into one of Malaysia’s leading international exhibition and convention industry operators. The Group focuses on building a professional MICE ecosystem that connects industries, capital, and global markets through high-quality trade exhibitions and strategic partnerships. Guided by long-term vision and deep industry expertise, the Group integrates international resources to deliver comprehensive exhibition platforms with strong capabilities in professional curation, commercial conversion, and international collaboration. Its clients include government agencies, industry associations, multinational corporations, and regional market leaders.

One International Group operates across key industrial sectors including agriculture, construction and infrastructure, construction hardware, construction and mining machinery, food and beverage, and traditional and complementary medicine. Through its exhibition platforms and partnerships, the Group serves as a key connector within these industries, enabling regional and global stakeholders to access market opportunities, technology exchange, and supply chain integration across Southeast Asia.

In 2025, One International Group entered a new growth phase following a strategic investment from Catcha Digital Berhad, accelerating its digital transformation and regional expansion. The Group continues to strengthen its role as a regional bridge between industries and global markets, while advancing Malaysia’s position as a hub for international trade exhibitions.

The Malaysian International Food & Beverage Trade Fair (MIFB) 2026 returns with a renewed national focus, positioning Malaysia’s food and beverage industry as a connected domestic ecosystem built to scale, supported by strong international participation.

Anchored by the theme “Future-Ready F&B: Powering the Next Wave,” MIFB 2026 builds on 25 years of industry experience to operate as a trade-first platform that empowers Malaysians. Alongside Malaysia Café Expo (MCE) and MyFoodTech, the platform connects the entire F&B value chain from homegrown brands to international players, unlocking market access, capability development, and export readiness through a comprehensive ecosystem aligned with regional demand – reinforcing Malaysia’s position as a future-ready ASEAN F&B trade hub.

Beyond product showcasing, MIFB 2026 brings together local and international SMEs, distributors, brand owners, manufacturers, marketers, innovation partners, and volume buyers, and serves as a central touchpoint for industry insights, emerging trends, and evolving business models. Supported by strong international participation, the platform enables companies to benchmark against global standards, gain practical market intelligence, and strengthen their capabilities. 

Driving Buyer Matchmaking and Trade Outcomes

A key pillar of MIFB 2026 is its curated Buyer Programme, which prioritises organisations actively seeking innovative products, international partnerships, and cross-border sourcing opportunities both locally and internationally. Participating buyer profiles include:

– Retailers, hypermarkets, and supermarkets
– Convenience store operators
– Distributors, wholesalers, and importers
– Hoteliers and hospitality groups
– Restaurants, café operators, and foodservice providers
– Airline caterers, cruise liners, and in-flight service providers
– Entertainment venues, leisure operators, and institutional buyers

A Launchpad for Innovation and Future-Ready Food Ecosystems

MIFB 2026 brings together MCE and MyFoodTech to create an all-in-one integrated space that highlights key growth segments shaping the future of F&B, with Malaysian and international exhibitors contributing complementary capabilities across:

– Ready-To-Eat (RTE), Ready-To-Cook (RTC), Ready-To-Drink (RTD)
– Halal-certified products
– Fresh, chilled & frozen seafood
– Technology & solution providers for F&B, such as kitchen equipment, automation, and foodservice technologies
– Café ecosystem from café equipment, coffee, bakery, patisserie, franchise, and licensing brands

Empowering The Next Generation of Malaysian Talent

As part of its annual programme, MIFB and MCE 2026 will host the Malaysia National Coffee Championship (MNCC), organised in strategic partnership with the Malaysia Specialty Coffee Association (MSCA), the only World Coffee Events (WCE) licensed competition body in Malaysia. The championship crowns four national champions to represent Malaysia at the World Coffee Championships (WCC), serving as the definitive national platform to recognise, benchmark, and elevate Malaysian coffee talent on the global stage.

The 2026 programme will also feature a series of trade-driven highlights designed to spark innovation, share market insight, and encourage cross-sector collaboration among local and international companies, including:

– Knowledge Hub & Live Theatre – expert-led sessions covering emerging trends, innovation and business solutions, offering practical insights and fresh perspectives
– Halal Certification Workshop – guidance on halal certification requirements, application procedures, regulatory frameworks and management systems
– Chef Table – an immersive space bringing buyers and creators together to explore culinary innovation and business potential

Participation and Registration

Malaysian food and beverage companies are encouraged to participate in MIFB, Malaysia Café Expo and MyFoodTech 2026 to connect with buyers and partners actively seeking Made in Malaysia products and solutions, as well as international collaborators that support capability building and market expansion. Retailers, distributors, hospitality groups, and foodservice operators are invited to register for the Buyer Programme to engage directly with both Malaysian and international exhibitors.

MIFB 2026 is open to trade visitors and participants only. For registration and more information, please visit https://mifb.com.my/exhibit/

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For more information, please contact Wei Chang Wong, Mutant Communications at [email protected]

About MIFB

The Malaysian International Food and Beverage Trade Fair (MIFB) is the country’s leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region.

As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by Constellar and endorsed by MATRADE.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact.

Based in Singapore with a regional footprint in Malaysia, we curate and develop influential trade and consumer events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties (IP) in the MICE industry.