In today’s fast-moving food and beverage (F&B) landscape, where buyers prioritise reliability and speed to market, the Malaysian International Food & Beverage Exhibition (MIFB) continues to stand out as a platform that goes beyond creating brand awareness – it drives real business results
Returning for its latest edition, MIFB brings together global buyers, distributors, and industry players to build meaningful connections that enable growth. From securing deals within weeks to partnerships that unlock new markets, past participants highlight how MIFB accelerates the journey from first meeting to long-term collaboration.
Where Business Matching Leads to Real Growth
For growing brands, gaining direct access to serious buyers and investors can often take months of outreach. At MIFB, these conversations happen face-to-face in a highly targeted environment, designed to connect businesses with the right partners.
For Seito Systems (Malaysia) Sdn Bhd, a technology provider focused on helping F&B businesses streamline operations through digital ordering systems, participating in MIFB opened doors to high-value conversations with operators actively seeking scalable solutions.
“MIFB has been a highly targeted platform for us, as it brings together serious F&B operators, distributors, and technology adopters in one place. Instead of broad outreach, we were able to engage directly with decision-makers who are actively looking to improve their operations,” said Vince Chan, Business Development Manager at Seito Systems (Malaysia) Sdn Bhd.
The merit of these connections extends beyond the first meeting. Through in-person demonstrations, Seito Systems was able to build stronger credibility among potential partners and enter market segments that had previously been difficult to access.
“Being present at MIFB positions us as a serious and committed player. When we follow up, there is already familiarity and trust because buyers have seen our system in action,” Vince added. That experience ultimately led to long-term partnerships.
One of Seito Systems’ business partners shared that what stood out during their first interaction at MIFB was how practical and adaptable the system was to real operational challenges. “The team demonstrated real use cases that aligned closely with our day-to-day operations. Their understanding of F&B challenges and willingness to customise solutions gave us confidence that this would be a long-term partnership rather than just a vendor relationship,” shared Seito’s business partner.
Building Brands Through Exposure and Market Feedback
K3 F&B Sdn Bhd first participated in MIFB to introduce a new brand to the market. According to David Song, Brand and Marketing Manager at K3 F&B Sdn Bhd, the platform provided immediate exposure to buyers and insightful market feedback that helped shape the company’s commercial direction.
“The exposure has been invaluable. During our first participation, we introduced a new brand, and the response was encouraging. It helped build initial recognition and opened the door for more meaningful conversations with buyers,” shared David.
Beyond visibility, the direct interactions with buyers also gave the team a closer look at regional market behaviours and expectations. “The feedback gave us clearer direction, especially in refining our approach to product demonstrations and understanding different market behaviours across regions. It also helped us fine-tune how we position our offerings to better match buyer expectations.” That clarity translated into tangible business outcomes shortly after the exhibition.
“We managed to close our first deal within a month after the event. MIFB definitely helped accelerate conversations and gave us quicker access to potential buyers, including those we may not have reached through our usual channels,” David added.
A Strategic Platform for Buyers Seeking Innovation
As ASEAN continues to emerge as a key sourcing hub for the global food and beverage industry, MIFB is a strategic gateway for buyers seeking high-quality suppliers, breakthrough innovations, and future-ready products shaping the next wave of consumer demand.
For Chuen Cheong Food Industries Pte Ltd, a food and beverage sourcing company established in 1930, the pursuit of innovation has always been part of its DNA. Founded with the vision of bringing innovative and high-quality food and beverage products to global markets, the company was built on recognising the growing demand for healthier, more sustainable, and diverse F&B offerings.
Today, platforms like MIFB play an important role in helping the company continue that mission. “I chose to return to MIFB because of the strong business matching opportunities and the quality of international exhibitors. Compared to other F&B exhibitions, MIFB stands out for its diverse product innovations, well-organised hosted buyer programme, and focus on connecting buyers with relevant suppliers,” said Ang Wei Kok, Business Development Manager at Chuen Cheong Food Industries Pte Ltd.
As a hosted buyer at MIFB 2025, the company secured multiple supply agreements with international exhibitors, resulting in confirmed contracts valued at five-figures. “These deals covered diverse product categories and strengthened our sourcing portfolio. The hosted buyer programme directly facilitated these outcomes by connecting us with high-quality suppliers, ensuring tangible business results from our participation.”
Powering the Future of F&B Connections
As MIFB continues to evolve as a trade-first platform, its role extends past connecting businesses — it empowers them to scale with confidence. By combining targeted matchmaking, industry insights, and international participation, MIFB is shaping a more connected, future-ready F&B ecosystem, where every interaction has the potential to create a lasting impact.
For exhibitors like Coffex Coffee, the platform also serves as a valuable space to learn from seasoned industry players and gain meaningful feedback from the specialty coffee community.
“Conversations with people who know coffee and know our brand aren’t shy about telling us where the bar is,” shared Kelvin Ngow, Chief Executive Officer at Coffex Coffee. “That quality of feedback, from people who are themselves shaping the industry through competitions like MNCC, pushes us to stay sharp — in our roasting, in how we support our wholesale partners, and in how we position Coffex as a full ecosystem brand, not just a coffee supplier.”
MIFB 2026 is open to trade visitors and participants only. Exhibitors are encouraged to secure their participation early, with over 90% of booth spaces already booked and limited slots remaining. Buyers and trade visitors should also register now to gain exclusive access to curated business matching sessions, emerging F&B innovations, and key industry insights. For registration and more information, please visit https://mifb.com.my/for-visitors/.
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For more information, please contact Mutant Communications at [email protected]. Aina Farid | +604 360 3011
About MIFB
The Malaysian International Food and Beverage Trade Fair (MIFB) is the country’s leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region.
As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by Constellar and endorsed by MATRADE.
About One International
Founded in 2011, One International Group has grown into one of Malaysia’s leading international exhibition and convention industry operators. The Group focuses on building a professional MICE ecosystem that connects industries, capital, and global markets through high-quality trade exhibitions and strategic partnerships. Guided by long-term vision and deep industry expertise, the Group integrates international resources to deliver comprehensive exhibition platforms with strong capabilities in professional curation, commercial conversion, and international collaboration. Its clients include government agencies, industry associations, multinational corporations, and regional market leaders.
One International Group operates across key industrial sectors including agriculture, construction and infrastructure, construction hardware, construction and mining machinery, food and beverage, and traditional and complementary medicine. Through its exhibition platforms and partnerships, the Group serves as a key connector within these industries, enabling regional and global stakeholders to access market opportunities, technology exchange, and supply chain integration across Southeast Asia.
In 2025, One International Group entered a new growth phase following a strategic investment from Catcha Digital Berhad, accelerating its digital transformation and regional expansion. The Group continues to strengthen its role as a regional bridge between industries and global markets, while advancing Malaysia’s position as a hub for international trade exhibitions.
