MIFB 2024: Malaysia’s premier F&B event is back, as ASEAN F&B industry lauded one of the largest and fastest growing in the world

The Malaysian International Food & Beverage Trade Fair (MIFB) 2024 will present its 23rd edition from July 17-19 this year at the Kuala Lumpur Convention Centre (KLCC). This highly-anticipated annual event will also feature the inaugural MYFoodTech, a comprehensive new platform that highlights the latest technological advances, solutions and services across key segments in the food value chain.

Despite global economic slowdown and uneven growth, the F&B industry in the ASEAN region remains one of the largest and fastest-growing in the world, with a market value of over USD 667 billion in 2023, as reported by Euromonitor International. (Source: The Food and Beverage Industry in ASEAN: Key Trends and Opportunities to 2028)

The industry is expected to grow at a compound annual growth rate of 6.99% over the next five years, reaching a value of over USD 900 billion by 2028.  This has boosted considerable excitement and interest in the sector, with industry players capitalising on tech efficiencies to improve performance and bottom lines, ensuring they remain competitive.

ASEAN is generally recognised as a dynamic market and growth zone for foods, beverages and nutraceuticals. With innovation and technology identified as two of the biggest challenges facing the region, industry players will need to keep up with the latest trends and embrace technology to unlock more opportunities, while also adopting practices that align with local and global sustainability objectives.

To aid the industry in addressing these challenges and to drive impactful change at scale, this year’s edition of MIFB has taken on the theme of “Elevating the F&B business; Empowering innovations; and Enabling transformation”. MIFB 2024 will feature a robust three-day programme of dynamic and interactive discussions, spotlighting the latest tech innovations and solutions that will provide a powerful stimulus to industry players. It will focus on addressing the various real challenges facing today’s F&B business community, from incorporating technologies and securing sustainability so that F&B will thrive, to embracing new future-ready, digitally-enabled business models that will allow companies to scale for sustainable growth.

The exhibition segment of MIFB 2024 will provide visitors with immersive physical experiences of the latest products and services in the market today, many of which have incorporated state-of-the art technology to enhance their role in the value chain. Comprising exhibitors from all over the world, the event offers extensive opportunities for new and established industry players as well as trade visitors to connect and collaborate through networking sessions and personalised one-to-one business matching. Featuring over 14 key segments of the industry, this year’s special focus will be on food tech, processing and machinery, and private labelling.

“As one of the leading F&B business events in Malaysia, MIFB has gone from strength to strength every year, and we take pride in playing a part in contributing to the growth of the industry, especially in the ASEAN region. We have a proven track record of engaging with the industry’s most esteemed players, providing an established and credible platform for the region’s F&B community to connect in a meaningful and productive way,” said Hellen Woon, Event Director of MIFB.

“This year, we are very excited to present the inaugural MYFoodTech trade show in conjunction with MIFB 2024. MYFoodTech will serve as a focal point for industry professionals to discover and harness new technologies that will be vital to the future of food,” she added.

Leading experts across various fields will helm the MIFB 2024 conference, addressing topical issues and current trends including green technologies, sustainability, food security, food tech, AI and Robotics, Big Data, as well as the role of government policies and regulations in the sector.

Other highlights at MIFB 2024 include pre-event podcasts, the Startup Program, and the use of smart event technology which will provide participants with a seamless and enhanced experience throughout. The event will feature over 500 exhibitors occupying over 18,000 square meters, and expects to host over 20,000 trade visitors from more than 80 participating countries.

Organised by Constellar, MIFB 2024 is endorsed by the Malaysia External Trade Development Corporation (MATRADE). The exhibition is open to trade visitors only.

To register and for more information, please visit www.mifb.com.my

About MIFB

The Malaysian International Food and Beverage Trade Fair (MIFB) is the country’s leading food and hospitality exhibition event. The annual industry event connects local, regional, and international businesses to consumers and stakeholders throughout the ASEAN region. It also provides unique opportunities for enterprises to network and collaborate on industry solutions. MIFB is organised by Constellar and endorsed by MATRADE.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

Global Food Trade Scene to Converge at MIFB, Malaysia’s Leading F&B Trade Fair; 2023 Headliners Include South Korea and Poland

  • MIFB 2023 will set the stage for cross-border conversations on digitally transforming food production and distribution networks, sustainable production practices, and green innovations to food
  • For the first time, MIFB will be powered by its very own food recycling machine, converting food waste at the event into agricultural compost

Malaysia, 15 May 2023 — The 2023 Malaysian International Food & Beverage Trade Fair (MIFB) is set to be a keystone event in global food trade this year, with over 350 local and international exhibitors showcasing thousands of brands in national produce and food technologies towards greater food security. Taking place from 12-14 July 2023 at Kuala Lumpur Convention Centre (KLCC), headliners at MIFB 2023 include Greece, Hong Kong S.A.R., Japan, P.R. China, Poland, South Korea, Singapore, Taiwan and Thailand.

From Europe to East Asia: A taste of the world’s food tech

In line with Malaysia’s renewed focus on international trade, MIFB 2023 will spotlight the role of global food and beverage networks as a driver of economic growth and security. The fair has garnered significant exhibitor participation from local and international F&B industry players.

Jang Jae Hyung, Managing Director of aT Center Kuala Lumpur, shares: “Our participation in MIFB 2023 is a timely avenue for us to include food partnerships in broader conversations between South Korea and Malaysia, especially after the recent trade visit that secured RM4 billion in potential imports. Besides seizing unique networking opportunities with local agricultural stakeholders, we anticipate exchanging solutions about sustainable agriculture and fishing, changes in the distribution environment, as well as new production and consumption trends.”

Just in time for summer around the world, Poland will be bringing its wide selection of homegrown European apples to MIFB 2023. Fruit Union, the largest association of Polish producers and distributors of fruit and vegetables, will be in attendance. “As a tropical country, Malaysia cultivates and appreciates a rich variety of fruits that are popular in the global market. We look forward to introducing the finest of European apples to the Malaysian public and F&B industry players, and facilitating discussions on sustainable fruit farming across different climates and terrains,” says Arkadiusz Gaik, President of Association of Polish Fruit and Vegetables Distributors.

Driving home food innovations in ASEAN

Closer to home, Singapore’s MATE MATE is targeting the modern consumer with the region’s first all-natural energy drink. The line uses zero-crash natural caffeine, with clinically-tested Wellmune, and all natural ingredients including colours, flavours, and without any artificial sweeteners or preservatives. EB FROZEN FOOD, a veteran homegrown brand of fresh frozen foods and one of Malaysia’s leading MIFB representatives, will also be introducing its new Western Series at the event. The latest in its extensive catalogue, the Western Series is a sea-to-plate range that uses single freezing technology to maintain the freshness of seafood through transport and storage. True to its theme of “Accelerating ASEAN’s Food Security and Sustainability”, MIFB 2023 is also setting the stage for responsible trade event practices. For the first time, the event will be powered by its very own food recycling machine, which will convert food waste from exhibitors into compost specially designed for agriculture and soil quality improvement. MIFB 2023 is an event of Constellar, endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysia Convention and Exhibition Bureau (MyCEB). To register as a visitor or to find out more about MIFB 2023, please visit www.mifb.com.my.

About MIFB

MIFB is one of the largest Food and Beverage exhibitions in Malaysia, organised by Constellar and a landmark trade event for the F&B industry worldwide. MIFB is devoted to becoming the ideal business centre where producers, importers, exporters, buyers, media partners, supporting partners and government agencies and embassies gather all in one place. MIFB aims to revitalise F&B businesses through exclusive and effective Business-to-Business platforms that enable strong connections with the power-packed F&B services and solution providers from all over the world. MIFB was also acknowledged as “Malaysia’s Largest Food & Beverage Trade Fair” by the Malaysia Book of Records in 2019. The 2019 edition of MIFB also saw over 20,000 trade visitors from 66+ countries and regions meeting over 450 exhibitors. For more information about the event, visit mifb.com.my.

About Constellar

Constellar connects a global eco-system of event partners and consumers through a holistic portfolio of intellectual property (IP) in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry. As Asia’s partner of reference for curating innovative event and venue experiences, Constellar activates impactful networks to bring global markets, businesses and consumers together for sustainable growth. With our expertise and dedication, we are invested in helping you build trusted relationships with stakeholders for the long term and enabling cross-industry collaboration through world-class audience engagement solutions. Visit constellar.co for more information.

For media enquiries, please contact:

Abigail Henry
Assistant PR Manager, Elliot & Co.
[email protected]
+6017-3833391

Malaysia’s Leading F&B Trade Fair, MIFB, Returns This July; Revitalising ASEAN Food Security with 50+ Participating Countries

  • Sparking global conversations with key industry players to build a more resilient F&B ecosystem, showcasing Malaysia’s diversity as a hub for innovation in the sector
  • Unique networking opportunities augmented by smart event technology and AI-powered business matchmaking

Malaysia, 14 February 2023 — The annual Malaysian International Food & Beverage (MIFB) Trade Fair is returning to spotlight sustainable innovations to tackle global food security issues at the Kuala Lumpur Convention Centre (KLCC) from 12 – 14 July 2023. A Constellar event, the 22nd instalment of Malaysia’s leading food and beverage trade event is slated to host 350 exhibitors from over 50 countries, and aims to empower businesses in navigating new disruptions and challenges facing the food and beverage (F&B) industry.

Starting from a 20.8% contraction in 2020, Malaysia’s F&B industry has taken the brunt of a post-pandemic economic downturn across consecutive years — with many SMEs and local businesses forced to cease operations altogether. Now with rising costs greatly impacting the local F&B trade, navigating a potential global recession remains a daunting task for the industry even as social and tourism activities return to normalcy.

With the theme of “Accelerating ASEAN’S Food Security and Sustainability”, MIFB 2023 will be the premier platform for F&B businesses to access new solutions and technologies across an international spectrum that will help them build towards sustainable growth, as well as engage in discussions surrounding current trends and challenges in the global food value chain.

woon-img

Hellen Woon, Event Director of MIFB, said: “Our steadfast vision at MIFB is to help build a resilient F&B ecosystem, and empower businesses to confidently continue growing even in the face of a challenging economic climate. We believe there’s no better time for F&B enterprises to join us in these global conversations at MIFB 2023 — where they can come together through the exchange of relevant solutions and unique networking opportunities to build a more stable and secure future of food.”

Endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysia Convention and Exhibition Bureau (MyCEB), MIFB 2023 will also spotlight the country’s role as a diverse hub in the global food scene.

Local, regional, and international exhibitors will showcase their sundry products and services in the fair’s grand country pavilions — featuring a record 50 nations including central food hubs such as China and South Korea. The fair will span eight key segments: meat and poultry; fish and seafood; dairy; drinks; confectionery and snacks; halal food; naturally healthy foods; and logistics and packaging.

The trade event is powered by smart event technology, with an exclusive online platform for attendees to expand their network beyond the in-person connections at the event and leverage Artificial Intelligence (AI)-recommended business matchmaking to discover new opportunities for knowledge exchanges and partnerships.

For more information on MIFB or to register as an exhibitor, please visit https://mifb.com.my/.

About MIFB

MIFB is one of the largest Food and Beverage exhibitions in Malaysia, organised by Constellar and a landmark trade event for the F&B industry worldwide. MIFB is devoted to becoming the ideal business centre where producers, importers, exporters, buyers, media partners, supporting partners and government agencies and embassies gather all in one place. MIFB aims to revitalise F&B businesses through exclusive and effective Business-to-Business platforms that enable strong connections with the power-packed F&B services and solution providers from all over the world. MIFB was also acknowledged as “Malaysia’s Largest Food & Beverage Trade Fair” by the Malaysia Book of Records in 2019. The 2019 edition of MIFB also saw over 20,000 trade visitors from 66+ countries and regions meeting over 450 exhibitors. For more information about the event, visit mifb.com.my.

About Constellar

Constellar connects a global eco-system of event partners and consumers through a holistic portfolio of intellectual property (IP) in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry. As Asia’s partner of reference for curating innovative event and venue experiences, Constellar activates impactful networks to bring global markets, businesses and consumers together for sustainable growth. With our expertise and dedication, we are invested in helping you build trusted relationships with stakeholders for the long term and enabling cross-industry collaboration through world-class audience engagement solutions. Visit constellar.co for more information.

For media enquiries, please contact:

Abigail Henry
Assistant PR Manager, Elliot & Co.
[email protected]
+6017-3833391