Category: Press

Drawing record attendance and global participation, MIFB 2025 featured over 500 companies and 12,000 trade visitors, with the 10th Malaysian National Coffee Championship, as well as the debut of the Malaysia Café Expo, jointly hosted with MSCA, spotlighting Malaysia’s specialty coffee and café culture.

Strategic collaborations elevated the event’s industry impact, with impactful showcases such as the Knowledge Hub, MyFoodTech, as well as the Gastro Hub in collaboration with Malaysia PCA,  and the debut of the Wine, Spirits & Beer Showcase.

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 wrapped up its highly anticipated return with a resounding success, drawing over 12,000 trade visitors, 500+ exhibiting companies, and participants from more than 50 countries and regions. Held from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, the event carried the theme Future-Ready F&B: Serving the Evolution of Trends, firmly establishing itself as ASEAN’s leading F&B industry platform.

The event was officially opened by YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities, in a vibrant opening ceremony that gathered key industry leaders, strategic partners, and members of the media. In his keynote address, YB Datuk Chan underscored the importance of embracing innovation, sustainability, and agility in navigating the rapidly evolving global food landscape.

“Over the years, MIFB has cemented itself as Malaysia’s premier stage for the entire F&B ecosystem, showcasing the diversity of our flavours while fostering innovation, partnerships and sustainable growth. The theme of MIFB 2025, Future-Ready F&B: Serving the Evolution of Trends, captures our industry’s transformation: adapting to consumer preferences, embracing digitalisation and innovating sustainably. It mirrors the mission of our plantation and commodity sectors.” said YB Datuk Chan Foong Hin, noting, “MIFB 2025 is a chance to see how far we have come and to learn from global best practice. I encourage all participants to engage in meaningful discussions, explore collaborations and discover new market opportunities.”

Also delivering welcoming remarks were Chua Wee Phong, Group Chief Executive Officer of Constellar, and Kelvin Ngow, President of the Malaysia Specialty Coffee Association and CEO of Coffex Coffee. The ceremony concluded with a high-energy launch moment and a guided exhibition tour that spotlighted standout showcases, including MyFoodTech, Gastronomic Sensory Hub, and the debut of the Wine, Spirits & Beer Showcase.

“With global industry experts sharing their expertise, this will be a great opportunity to explore the key consumer trends, sustainability imperatives, and technological advancements shaping the future of the F&B sector, ” said Chua Wee Phong, Group CEO of Constellar, adding, “As we navigate the challenges of an ever-changing world, our commitment to innovation and sustainability becomes even more crucial. The road ahead may be complex, but it is also filled with opportunity. Together, through collaboration, creativity, and resilience, we can build a robust, sustainable, and forward-looking food and beverage industry that continues to drive progress and growth in our respective countries and beyond.”

At the heart of the fair was the MIFB Knowledge Hub, which tackled major trends through the pillars of Smart, Sustainable and Scalable F&B. Dynamic sessions led by global experts and industry leaders explored topics including AI-powered food systems, cold chain logistics, halal export readiness and sustainable sourcing.

A special business track guided F&B brands on IPO preparation, market entry, and expansion through Malaysia’s halal economy, reinforcing the country’s growing stature as a global halal hub. Complementing this, the Halal Certification Workshop & Readiness Clinic provided actionable insights for both local and international exhibitors.

The MyFoodTech zone highlighted transformative technologies in processing, packaging, and food logistics, while the Gastronomic Sensory Hub captivated guests with live masterclasses by Chef Ikhwan and the MalaysiaPCA National Culinary Team, blending innovation with culinary artistry.

In a landmark collaboration with MSCA, MIFB 2025 hosted the 10th Malaysian National Coffee Championship (MNCC), the country’s premier platform for specialty coffee professionals. The finals featured top talent across four World Coffee Events (WCE)-sanctioned categories: Barista, Latte Art, Brewers Cup, and Cup Tasters, with winners securing the opportunity to represent Malaysia internationally.

Running in parallel was the inaugural Malaysia Café Expo (MCE), a vibrant new space for café professionals, lifestyle entrepreneurs, and F&B buyers. Featuring exhibitors like Berjaya Starbucks Coffee, Dutch Lady | FrieslandCampina Professional, Boncafe, 103 Coffee, Dankoff, and more the expo offered insight into the future of café culture, from sustainable packaging to the latest in  café tech.

Another standout debut was the Wine, Spirits & Beer Showcase, curated in partnership with Crafted. The showcase featured immersive masterclasses such as “Cheers to Cheese”, “Whisky Through Time”, and “Hidden Gems of Portugal”, combining education with experiential tasting in a first-of-its-kind format for MIFB.

With its forward-looking content, cross-border partnerships, and high-calibre visitor profile, MIFB 2025 reaffirmed its role as a key growth engine for the region’s food and beverage ecosystem.

For more information about MIFB and future events, please visit https://mifb.com.my.

About MIFB

Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

Celebrating 10 years of MNCC with Malaysia’s top baristas, brewers and latte artists and a fresh spotlight on café innovation

Malaysia’s most anticipated food and beverage trade event is turning up the heat (and the steam) with a bold showcase of the country’s booming café culture. Taking place from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, MIFB 2025, in strategic partnership with Malaysian Specialty Coffee Association (MSCA), will be hosting the Malaysia National Coffee Championship (MNCC), now celebrating its 10th anniversaryalongside the launch of the Malaysia Café Expo (MCE), a brand-new exhibition spotlighting the latest trends and innovations in the cafe business.

This milestone edition of MNCC brings together 48 of Malaysia’s finest baristas, brewers, latte artists and sensory judges, all competing for a coveted ticket to the world stage. Visitors can expect live championship showdowns, immersive brewing experiences, and a front-row seat to the evolution of Malaysia’s specialty coffee scene. As Malaysia’s café culture continues to flourish, fuelled by a new generation of coffee professionals, rapid digital adoption, and a vibrant blend of global influence and local identity, MIFB and MCE 2025 are set to capture this momentum like never before.

Marking a major milestone this year, Kelvin Ngow Wai Hng, President of Malaysia Specialty Coffee Association (MSCA) shared their reflections on the journey so far:

“As we mark the 10th anniversary of the Malaysia National Coffee Championship (MNCC), this milestone year reflects a decade of dedication to nurturing Malaysia’s specialty coffee community. Since preparation began in July 2024, we’ve been focused on creating a meaningful platform that celebrates both experience and emerging talent. With the preliminary rounds wrapping up in June 2025, this year’s competition welcomed a diverse mix of seasoned professionals and passionate newcomers, including many from the younger generation who bring fresh perspectives and creative approaches. From evolving brewing techniques to deeper storytelling and sensory exploration, this year’s lineup continues to showcase the professionalism and innovation that define Malaysia’s growing coffee scene. As we head into the semi-finals, there is much to look forward to, not only in the performances but in celebrating how far we’ve come in the past ten years.”

Malaysia’s presence on the global coffee map is already well established. Past champions include:

• Irvine Quek, World Latte Art Champion 2018: Malaysia’s first-ever world titleholder in latte art
• Regine Wai, 1st Runner-Up, World Brewers Cup Championship 2018: For exceptional hand-brew technique and storytelling
• Ryan Liew, 4th Place, World Latte Art Championship 2023: Keeping Malaysia’s artistic coffee legacy alive

A year-long championship journey that began in July 2024 will lead to the Semi-Finals and Finals held over threedays at MIFB 2025, following the preliminary heats held in April and June. Covering areas from latte artistry to taste calibration, the MNCC is Malaysia’s definitive platform for specialty coffee talent, hosting four elite competition categories; Barista, Latte Art, Brewers Cup, and Cup Tasters, as organised by the MSCA and sanctioned by World Coffee Events (WCE). The MNCC remains the launchpad for such world-class achievements, and the MCE, held alongside MIFB 2025 is where the journey begins. From latte artistry to taste calibration, the MNCC remains Malaysia’s definitive platform for specialty coffee talent, a springboard for emerging champions who go on to represent the nation at the prestigious World Coffee Championships.

Coffee lovers, professionals, and curious newcomers can witness Malaysia’s best in action across four categories, which are:

• The Malaysia Brewers Cup 2025
• The Malaysia Barista Championship 2025
• Malaysia Latte Art Championship 2025
• Malaysia Cup Tasters Championship 2025

In tandem with the competition, the Malaysia Café Expo (MCE) debuts as a dedicated hub for café professionals, F&B buyers, and lifestyle entrepreneurs at Hall 7 of the Kuala Lumpur Convention Centre, with 5,000 visitors expected over three days. Showcasing the latest in equipment, ingredients, concepts, and digital solutions, the MCE offers a future-focused lens into what’s brewing in the café scene, from sustainability and automation to heritage-infused drinks and experiential café design. Attendees can explore a wide range of offerings across coffee and tea, snacks and pastries, non-caffeinated beverages, machinery and tools, packaging and interiors, and payment or franchising solutions, with key exhibitors including 103 Coffee, Berjaya Starbucks Coffee, Boncafe, Coffex Coffee, Dankoff, Dutch Lady Milk | FrieslandCampina Professional, Forest Cloud, Global Coffee Resources, K3, Lamarsa Coffee Machine Company.

From passionate home brewers to seasoned restaurateurs, MIFB 2025 offers a truly immersive journey across the entire F&B value chain, spanning processing, packaging, retail, and foodservice, with the Malaysia Café Expo (MCE) spotlighting the vibrant evolution of café culture as an integral part of the experience. As the F&B revolution continues to reshape how we eat, drink, and connect, there’s no better place to tap into this movement than at MIFB, where over 500 companies from 50+ countries converge across 18,000 sqm of curated exhibition zones. With highlights like the Knowledge Hub themed “Smart, Sustainable, Scalable” and live culinary showcases at the Gastronomic Sensory Hub, the future of F&B comes alive on every front.

Visit Kuala Lumpur Convention Centre from 30 July to 1 August 2025 and be part of Malaysia’s biggest coffee moment. Register online for hassle-free entry with e-badge: www.mifb.com.my/registration.

About MIFB

Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

Malaysia’s Premier F&B Trade Show Gears Up to Tackle Industry Transformation with Bold New Programmes and Global Thought Leaders

With the theme Future-Ready F&B: Serving the Evolution of Trends, the Malaysian International Food and Beverage Trade Fair (MIFB) is set to return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. The event will bring together 12,000 trade visitors, 500+ participating companies, and 50+ countries and regions, making it ASEAN’s premier gathering for F&B professionals.

Spotlighting cutting-edge innovations transforming how food is produced, packaged, and consumed, MIFB 2025 is a must-attend for trade professionals, entrepreneurs, and lifestyle brands. The event will be officiated by YB Datuk Chang Foong Hin, Deputy Minister of Plantation and Commodities, and features programmes like the MIFB Knowledge Hub, MyFoodTech showcase, Wine, Spirits & Beer Showcase, Malaysian Café Expo and Halal Certification Workshop, designed to spark industry dialogue and empower F&B players for future growth.

At the heart of MIFB 2025 lies a bold vision for the future of food, framed through three key pillars: Smart, Sustainable, and Scalable, echoed through its dynamic Knowledge Hub. These themes underscore the Hub’s, and the overall event’s commitment to driving industry progress through technology, responsibility, and resilience. To deepen industry insight and spark meaningful dialogue, the MIFB Knowledge Hub will once again take centre stage. This series of high-impact sessions brings together global thought leaders, researchers, and seasoned professionals to discuss the forces shaping tomorrow’s food landscape. Topics include the integration of artificial intelligence in food production, and the innovations in cold chain logistics to support food security. Free for registered attendees on a first-come-first-served basis, these sessions are designed to bridge the gap between aspiration and implementation, offering both strategic and tactical value.

The sustainability focus is equally robust. In response to growing consumer expectations for ethical, low-impact consumption, the Knowledge Hub will be highlighting solutions that support environmental stewardship, social responsibility, and circular design. From zero-waste packaging, cold-chain shipping systems, and plant-based alternatives to supply chain transparency and responsible sourcing, the event will champion F&B models that nourish both people and the planet.

Meanwhile, the scalability of these innovations will be a focal point for both local enterprises and regional players seeking growth. The event will present practical, adaptable technologies and business models that enable small and medium enterprises (SMEs) to expand without compromising quality, integrity, or sustainability. MIFB’s emphasis on accessibility and market-readiness reflects the broader need for F&B businesses to remain agile amid shifting economic and environmental conditions.

Beyond the business conversations, MIFB 2025 also celebrates the culture, creativity, and craftsmanship that underpin the F&B world. The MyFoodTech zone will spotlight breakthrough technologies spanning processing, logistics, and packaging. Simultaneously, the Halal Certification Workshop & Clinic will provide a practical pathway for local and international F&B entities to better understand and navigate Malaysia’s halal certification process—an essential component for market access in both domestic and international contexts.

Adding a culinary flair to the programme, MIFB 2025 will also feature live culinary demonstrations, Gastronomic Sensory Hub, by some of Malaysia’s most celebrated chefs, including Chef Ikhwan and the award-winning MalaysiaPCA National Culinary Team. Showcasing talent from top institutions and hotels, these chefs will bring international flair, technical mastery, and creative excellence to the event stage.

Coffee lovers can look forward to the return of the Malaysian National Coffee Championship (MNCC), hosted live during MIFB 2025 in partnership with the Malaysia Specialty Coffee Association (MSCA). Now in its tenth inning, the championship will unite top baristas, brewers, and coffee connoisseurs in a celebration of Malaysia’s vibrant café culture.

Another standout activation at this year’s event is the launch of the Wine, Spirits & Beer Showcase, in partnership with Crafted, designed to cater to wine professionals and enthusiasts seeking a deeper understanding of viticulture, tasting techniques, and regional varieties. This immersive experience adds a refined touch to the show’s already diverse offering.

Whether you are an established industry player or an emerging entrepreneur, MIFB 2025 offers a powerful platform to connect, learn, and grow. As the food and beverage industry navigates a period of profound transformation, MIFB stands as a beacon for collaboration, innovation, and sustainable progress. With its forward-looking agenda and international appeal, MIFB 2025 is a must-attend event for those who want to lead the future of food.

For more information and to register, please visit https://mifb.com.my.

About MIFB

Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

The Malaysian International Food & Beverage Trade Fair (MIFB) 2025 is set to raise the bar for food and beverage trade events in the region with the unveiling of its visionary Gastronomic Sensory Hub. This first-of-its-kind initiative, launched in collaboration with the Professional Culinaire Association (PCA), promises a multi-sensory journey that blends culinary artistry with the latest advancements in food technology. The result is an immersive experience that brings the culinary world to life in ways never before seen at a Malaysian trade exhibition.

Taking place from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, MIFB 2025 is expected to welcome more than 500 exhibitors from over 50 countries, along with 12,000 industry professionals, creating a vibrant platform for trade, networking, and innovation. This year’s event aims to go beyond the conventional booth-and-transaction model by placing experiential engagement at its core, transforming the trade fair into a dynamic space where creativity, commerce, and culinary exploration intersect.

Central to this transformation is the Gastronomic Sensory Experience Hub, which will offer a series of live cooking demonstrations, featuring celebrated chefs [such as – chef names] preparing dishes with ingredients and technologies provided by participating exhibitors. These sessions are designed to demonstrate the practical application of exhibitor products in a high-energy, theatrical environment. Adding further depth to the experience is a series of masterclasses conducted by award-winning chefs [such as – chef names], providing participants with hands-on learning opportunities that are both educational and inspiring.

In a nod to Malaysia’s love of food entertainment, exclusive pop-up fine dining sessions curated for VIP buyers will draw inspiration from ‘mystery box’-style cooking competitions popularised by TV shows. Chefs will be challenged to whip up creative culinary masterpieces live on the show floor, transforming the event into a gourmet spectacle unlike anything seen before in Malaysian trade shows.

The strategic partnership with the Malaysia Professional Culinaire Association ensures that the quality, creativity, and professionalism of all chef-led initiatives are held to the highest standards. This collaboration represents a shared vision of nurturing culinary talent, encouraging knowledge exchange, and aligning Malaysia with the broader global movement towards food innovation and excellence.

In parallel, MIFB 2025 will roll out an enhanced Buyers Programme to strengthen its role as a premier sourcing platform. For international hosted buyers, the programme offers full hospitality, including flights, accommodation, tailored business meetings, and access to exclusive networking events. Meanwhile, VIP local buyers will benefit from priority lounge access, fast-tracked business-matching sessions, and first-look previews of experiential features such as the Gastronomic Sensory Experience Hub. These curated interactions are designed to accelerate partnerships, empower Malaysian producers to scale up globally, and position Kuala Lumpur as a must-visit hub for regional F&B sourcing.

In an era where trade shows are being reimagined to deliver deeper, more memorable experiences, MIFB 2025 stands out for its innovative approach to event design. The integration of theatrical fine dining with a business-to-business exhibition format presents a compelling narrative for media covering the fields of food, lifestyle, and commerce. By placing innovation, talent development, and experiential engagement at the heart of the event, MIFB is not only elevating its value proposition for exhibitors and buyers but is also reinforcing Malaysia’s position as a global hub for culinary excellence and food technology.

Bruno Thong, Project Director of MIFB, shared, “MIFB 2025 is not just a trade show; it’s a curated platform that connects industry leaders through immersive experiences that inspire creativity and innovation.”

This sentiment was echoed by Chef Soon Pau Voon, Secretary General of MalaysiaPCA, who added, “Our partnership with MIFB underscores our shared vision of nurturing culinary talent while showcasing Malaysia’s potential in global food trends.”

The Malaysian International Food & Beverage Trade Fair (MIFB) is the nation’s leading F&B trade event, committed to connecting global industry players across the entire supply chain. Alongside concurrent exhibitions such as MyFoodTech and the Malaysia Café Expo, MIFB 2025 champions innovation, sustainability, and business growth through its curated programmes and international outlook.

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About MIFB

Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

KUALA LUMPUR, 13 March 2025 — The Malaysian International Food and Beverage Trade Fair (MIFB) 2025, Malaysia’s premier F&B trade event, is set to return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. MIFB has established itself as a key platform for SMEs, startups, and innovators to showcase new products, breakthrough inventions, and cutting-edge solutions within the ASEAN food and beverage market.

Empowering emerging brands with visibility, buyer connections, and market expansion, its continued focus on innovation drives advancements in food technology, sustainability, and future-ready solutions, setting the stage for the next wave of transformative developments in the F&B sector. This unique positioning makes MIFB a must-attend event for buyers, distributors, and investors looking beyond the mainstream seeking fresh, disruptive brands that are shaping the future of food. The event will bring together over 500 exhibitors from more than 50 countries,  expecting a footfall of over 12,000 unique visitors. 

In addition to fostering networking opportunities for local and international businesses alike,  MIFB 2025 will spotlight key innovations that shape the F&B industry, covering the entire supply chain from raw ingredient sourcing to advanced packaging and distribution solutions. A major focus will be on transformative trends, including the increasing demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions, and advancements in AI-driven processes, such as food manufacturing and smart packaging that enhance efficiency and sustainability. 

Key event highlights also include the Malaysia Café Expo (MCE), a curated platform for café industry professionals, in its inaugural collaboration with MIFB. Spotlighting the rapid rise of local café culture, including increasing consumer demands for specialty coffee, premium café experiences, and innovative café technologies, MCE serves as the go-to event for businesses looking to capitalise on the thriving café culture. As a space for café industry professionals, it offers all participants from coffee and tea suppliers to equipment manufacturers, bakery brands, and digital solution providers to connect. In line with this, MCE will host the Malaysia National Coffee Championship (MNCC), the premier national coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC also serves as the qualifier for participants to compete on an international level at the World Barista Championship.

Second, MyFoodTech, a platform for food tech and related industry professionals, serves as a dedicated space for industry professionals to explore cutting-edge technological advances, solutions, and services across the food value chain. Their participation further showcases the unique tri-synergy between MIFB, MCE, and MyFoodTech that offers businesses a comprehensive platform that bridges food innovation, café culture, and technology-driven solutions under one roof.

Third, the Future Chefs Table, organised in partnership with the Professional Culinaire Association, which features live cooking demonstrations with a twist — all dishes will be prepared using ingredients sourced only from exhibitors on the show floor. Additionally, emerging market trends such as the increasing interest in premium ingredients, modernised Malaysian snacks, evolving food and beverage pairings, and the current surge in functional foods and evolving culinary concepts will be topics of discussion, as experts reflect on the industry’s continued dynamic evolution.

“As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&B landscape. It’s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.” shares Paul Lee, Chief Executive (Markets), Constellar. 

With its long-term aim of facilitating direct engagement between local and international buyers, retailers, and investors from ASEAN’s growing F&B market, which is projected to reach RM310.9 billion by 2027, exhibitors stand to gain valuable exposure to emerging trends, positioning their brands at the forefront of industry advancements. MIFB serves as a unique platform dedicated to amplifying brands’ presence among influential decision-makers and industry leaders. By fostering connections within the vibrant F&B sector of Malaysia and the broader ASEAN region, MIFB plays a pivotal role in uniting communities amidst a world increasingly divided.
For more information on MIFB, please visit https://mifb.com.my/. If you’re interested in participating or joining as an exhibitor, register at https://mifb.com.my/contact-us/.

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About MIFB

Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

For media enquiries, please contact:

Aineena Hani Johari Rozario
PR Consultant, Elliot & Co.

[email protected] 

+60128860059

KUALA LUMPUR, 6 January 2025 — Malaysia’s premier food and beverage trade event, the Malaysian International Food and Beverage Trade Fair (MIFB), is proud to announce its three-year commitment as the official host of the Malaysia National Coffee Championship (MNCC) for the years 2025, 2026, and 2027 as part of their strategic alliance with the Malaysia Specialty Coffee Association (MSCA). This partnership also marks the start of an exciting new chapter for MIFB, as it works towards introducing a dedicated coffee and tea-focused platform, “Malaysia Café Expo,” as part of its ever-evolving portfolio.

The emphasis on coffee and tea, alongside the rise of café culture, also aligns perfectly with MIFB 2025’s theme: Future-Ready F&B: Serving the Evolution of Trends. This theme captures the shifting dynamics of the food and beverage industry, highlighting the growing demand for specialty coffee, alongside the popularity of Ready-To-Eat (RTE) and Ready-To-Cook (RTC) products, and the integration of digital technology to enhance dining experiences.

Scheduled to take place from 30^th July to 1^st August 2025 at the Kuala Lumpur Convention Centre, the 24^th instalment of MIFB features an engaging showcase of local and international exhibitors in the coffee and tea industries, as well as other café related segments such as beverage, bakery, and pastry, while serving as the grand stage for the semi-finals and finals of the Malaysia National Coffee Championship (MNCC). This prestigious national competition, designed to celebrate and elevate Malaysia’s specialty coffee talent, brings together skilled baristas, brewers, and coffee tasters in a year-long journey that culminates at MIFB 2025.

Through the MNCC, the MCSA, as the country’s premier national platform for recognising and fostering coffee mastery, shines a spotlight on home-brewed talents within the burgeoning local coffee scene. This, coupled with budding plans for the introduction of the Malaysia Café Expo, a specialised platform dedicated to coffee and tea exhibitors, which will be co-located with MIFB 2025 and MyFoodTech 2025, further highlights the immense potential that lies in Malaysia’s increasingly vibrant cafe culture. 

“Our local café culture has undergone a rapid, and dare I say, robust, evolution, thanks to the emergence of a new generation of coffee enthusiasts who value both quality and innovation. These changes haven’t just transformed how Malaysians enjoy their coffee but have also positioned Malaysia as a dynamic player in the global coffee scene. At MSCA, we are proud to nurture this vibrant community by fostering our home-brewed talent, and we look forward to celebrating local and global coffee traditions, and elevating our nation’s presence on the world stage through our partnership with MIFB,” said Kelvin Ngow, President of the Malaysia Specialty Coffee Association (MSCA).

Indeed, over the past decade, café culture has steadily been gaining ground, carving a unique niche for itself amongst local consumers. Younger consumers, in particular, have driven the demand for specialty coffee, contributing to the rapid expansion of popular global coffee and beverage brands like Boncafe, Coffex Coffee, Dankoff and Dutch Lady, as well as up-and-coming local players such as Da Di Coffee & Red Bean Bag. Furthermore, Malaysia’s ability to blend global coffee trends with local flavours has also created a unique harmony between contemporary specialty coffee experiences and the cherished tradition of local kopi stalls.

This initiative is also reflective of MIFB’s commitment to strengthening the coffee and tea ecosystem, as noted by Paul Lee, Chief Executive, Markets, Constellar, who shared: 

“Our partnership with the MSCA to host the MNCC for the next three years is an exciting step forward for us at MIFB. At its heart, this collaboration aims to foster meaningful connections—between businesses, communities, and cultures—while showcasing Malaysia’s vibrant café scene and rich diversity. By hosting the MNCC, we’re not just highlighting the talent in our local coffee community but also sparking global conversations that can drive innovation and resilience in the F&B sector, with Malaysia at the centre of it all.”

Paul went on to add: “We are grateful for the opportunity to collaborate with MSCA and cherish the opportunity to extend our support for the F&B ecosystem to the burgeoning cafés and coffee and tea sector. Our focus on delivering more quality buyers for MIFB 2025 through initiatives like content-led conferences that inspires ideas, facilitates industry advancements, and addresses pressing global challenges in the food and beverage sector, such as sustainability, innovation, and food security.”

By addressing these emerging trends, MIFB 2025 positions itself as a driving force in fostering collaboration and innovation across Malaysia’s F&B and café industries, reinforcing the nation’s role as a leader in the region’s evolving food and beverage landscape.For more information on MIFB 2025 or to register as an exhibitor, please visit https://mifb.com.my/.

About MIFB

Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About MSCA

Malaysia Specialty Coffee Association (MSCA), the national association representing the specialty coffee industry in Malaysia was formed with the vision to build and further develop the country’s coffee frontier.

Composed of members from the entire value chain of the coffee industry such as coffee farmers, café owners, roasters, academies, equipment suppliers, coffee-related products distributors and manufacturers as well as baristas, MSCA aims to represent as one united voice by the industry for the industry.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China and Malaysia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property in the MICE industry. Visit constellar.co for more information.

The Malaysian International Food & Beverage Trade Fair (MIFB) 2024 will present its 23^rd edition from July 17-19 this year at the Kuala Lumpur Convention Centre (KLCC). This highly-anticipated annual event will also feature the inaugural MYFoodTech, a comprehensive new platform that highlights the latest technological advances, solutions and services across key segments in the food value chain.

Despite global economic slowdown and uneven growth, the F&B industry in the ASEAN region remains one of the largest and fastest-growing in the world, with a market value of over USD 667 billion in 2023, as reported by Euromonitor International. (Source: The Food and Beverage Industry in ASEAN: Key Trends and Opportunities to 2028)

The industry is expected to grow at a compound annual growth rate of 6.99% over the next five years, reaching a value of over USD 900 billion by 2028.  This has boosted considerable excitement and interest in the sector, with industry players capitalising on tech efficiencies to improve performance and bottom lines, ensuring they remain competitive.

ASEAN is generally recognised as a dynamic market and growth zone for foods, beverages and nutraceuticals. With innovation and technology identified as two of the biggest challenges facing the region, industry players will need to keep up with the latest trends and embrace technology to unlock more opportunities, while also adopting practices that align with local and global sustainability objectives.

To aid the industry in addressing these challenges and to drive impactful change at scale, this year’s edition of MIFB has taken on the theme of “Elevating the F&B business; Empowering innovations; and Enabling transformation”. MIFB 2024 will feature a robust three-day programme of dynamic and interactive discussions, spotlighting the latest tech innovations and solutions that will provide a powerful stimulus to industry players. It will focus on addressing the various real challenges facing today’s F&B business community, from incorporating technologies and securing sustainability so that F&B will thrive, to embracing new future-ready, digitally-enabled business models that will allow companies to scale for sustainable growth.

The exhibition segment of MIFB 2024 will provide visitors with immersive physical experiences of the latest products and services in the market today, many of which have incorporated state-of-the art technology to enhance their role in the value chain. Comprising exhibitors from all over the world, the event offers extensive opportunities for new and established industry players as well as trade visitors to connect and collaborate through networking sessions and personalised one-to-one business matching. Featuring over 14 key segments of the industry, this year’s special focus will be on food tech, processing and machinery, and private labelling.

“As one of the leading F&B business events in Malaysia, MIFB has gone from strength to strength every year, and we take pride in playing a part in contributing to the growth of the industry, especially in the ASEAN region. We have a proven track record of engaging with the industry’s most esteemed players, providing an established and credible platform for the region’s F&B community to connect in a meaningful and productive way,” said Hellen Woon, Event Director of MIFB.

“This year, we are very excited to present the inaugural MYFoodTech trade show in conjunction with MIFB 2024. MYFoodTech will serve as a focal point for industry professionals to discover and harness new technologies that will be vital to the future of food,” she added.

Leading experts across various fields will helm the MIFB 2024 conference, addressing topical issues and current trends including green technologies, sustainability, food security, food tech, AI and Robotics, Big Data, as well as the role of government policies and regulations in the sector.

Other highlights at MIFB 2024 include pre-event podcasts, the Startup Program, and the use of smart event technology which will provide participants with a seamless and enhanced experience throughout. The event will feature over 500 exhibitors occupying over 18,000 square meters, and expects to host over 20,000 trade visitors from more than 80 participating countries.

Organised by Constellar, MIFB 2024 is endorsed by the Malaysia External Trade Development Corporation (MATRADE). The exhibition is open to trade visitors only.

To register and for more information, please visit www.mifb.com.my

About MIFB

The Malaysian International Food and Beverage Trade Fair (MIFB) is the country’s leading food and hospitality exhibition event. The annual industry event connects local, regional, and international businesses to consumers and stakeholders throughout the ASEAN region. It also provides unique opportunities for enterprises to network and collaborate on industry solutions. MIFB is organised by Constellar and endorsed by MATRADE.

About Constellar

Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.

Kuala Lumpur, 26 June 2023 — The Malaysian International Food & Beverage Trade Fair (MIFB) will host a new edition of its trade talk show to drive conversation and collective action towards strengthening food supply in the region.

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