Gastronomic
Sensory Hub
An Immersive Culinary Journey at MIFB 2025
In Partnership with:
Get ready to taste the future. The Gastronomic Sensory Hub is where culinary creativity meets commercial potential - a fully immersive journey designed to ignite your senses and spark business ideas. Taking place exclusively at MIFB 2025, this one-of-a-kind space blends taste, aroma, texture, and visual artistry, curated by top chefs using ingredients and equipment supplied by MIFB exhibitors.
This is more than a tasting - it’s a live stage for food innovation.
Explore what’s next through:
Pop-Up Dining (Exclusively for MIFB Buyers only):
A three-course, chef-curated dining experience that showcases the real-world potential of exhibitor products - from ingredients to kitchen tech.
Gastronomic Masterclass (Exclusively for MIFB Buyers only):
Engage with live culinary demonstrations, insightful chef commentary, and sampling sessions that bring ingredient performance to life.
Designed for Decision-Makers in Food & Beverage
If you're in the business of food - sourcing, creating, innovating, or scaling - the Gastronomic Sensory Hub is made for you.
Whether you're a:
Executive Chef or Restaurateur
Foodservice Operator
Importer or Distributor
Food Manufacturer or Processor
Retail Buyer or Category Manager
…this hub offers direct access to real-time product applications, new culinary techniques, and exclusive networking with exhibitors, chefs, suppliers, and thought leaders driving the next wave of F&B transformation. See, smell, taste, and evaluate - all in one place.
Catch the
Culinary Action Live
Where:
Hall 6, Kuala Lumpur Convention Centre
When & what time:
30 July 2025 (Wednesday)
11:00 AM – 5:00 PM
31 July 2025 (Thursday)
11:00 AM – 5:00 PM
1 August 2025 (Friday)
11:00 AM – 4:30 PM
Don’t miss the rotating lineup of chef-led masterclasses, pop-up dining showcases, and thematic tasting journeys.
More details to be updated soon.
Register Now to
Experience It All
Join MIFB as Buyer
Accessing the Gastronomic Sensory Hub starts with your registration to MIFB 2025. Here’s how to get involved:
Join MIFB as Hosted Buyer
Gain access to the Gastronomic Masterclasses and the full exhibition floor — including innovation zones and supplier showcases.
Apply as a Buyer
Hosted and VIP Buyers enjoy enhanced privileges, including:
- Subsidised return airfare (for qualified outstation/international buyers)
- Complimentary accommodation
- Personalised business matching and meetings with exhibitors aligned to your sourcing goals
- Exclusive Access to the Gastronomic Sensory Hub
- Exclusive Access to VIP Lounge
- Access to MIFB Event App
- Invitation to Official Opening Ceremony
*T&Cs apply.
