Malaysia’s Leading F&B Trade Fair, MIFB, Returns This July; Revitalising ASEAN Food Security with 50+ Participating Countries
- Sparking global conversations with key industry players to build a more resilient F&B ecosystem, showcasing Malaysia’s diversity as a hub for innovation in the sector
- Unique networking opportunities augmented by smart event technology and AI-powered business matchmaking
Malaysia, 14 February 2023 — The annual Malaysian International Food & Beverage (MIFB) Trade Fair is returning to spotlight sustainable innovations to tackle global food security issues at the Kuala Lumpur Convention Centre (KLCC) from 12 – 14 July 2023. A Constellar event, the 22nd instalment of Malaysia’s leading food and beverage trade event is slated to host 350 exhibitors from over 50 countries, and aims to empower businesses in navigating new disruptions and challenges facing the food and beverage (F&B) industry.
Starting from a 20.8% contraction in 2020, Malaysia’s F&B industry has taken the brunt of a post-pandemic economic downturn across consecutive years — with many SMEs and local businesses forced to cease operations altogether. Now with rising costs greatly impacting the local F&B trade, navigating a potential global recession remains a daunting task for the industry even as social and tourism activities return to normalcy.
With the theme of “Accelerating ASEAN’S Food Security and Sustainability”, MIFB 2023 will be the premier platform for F&B businesses to access new solutions and technologies across an international spectrum that will help them build towards sustainable growth, as well as engage in discussions surrounding current trends and challenges in the global food value chain.
Hellen Woon, Event Director of MIFB, said: “Our steadfast vision at MIFB is to help build a resilient F&B ecosystem, and empower businesses to confidently continue growing even in the face of a challenging economic climate. We believe there’s no better time for F&B enterprises to join us in these global conversations at MIFB 2023 — where they can come together through the exchange of relevant solutions and unique networking opportunities to build a more stable and secure future of food.”
Endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysia Convention and Exhibition Bureau (MyCEB), MIFB 2023 will also spotlight the country’s role as a diverse hub in the global food scene.
Local, regional, and international exhibitors will showcase their sundry products and services in the fair’s grand country pavilions — featuring a record 50 nations including central food hubs such as China and South Korea. The fair will span eight key segments: meat and poultry; fish and seafood; dairy; drinks; confectionery and snacks; halal food; naturally healthy foods; and logistics and packaging.
The trade event is powered by smart event technology, with an exclusive online platform for attendees to expand their network beyond the in-person connections at the event and leverage Artificial Intelligence (AI)-recommended business matchmaking to discover new opportunities for knowledge exchanges and partnerships.
For more information on MIFB or to register as an exhibitor, please visit https://mifb.com.my/.
About MIFB
MIFB is one of the largest Food and Beverage exhibitions in Malaysia, organised by Constellar and a landmark trade event for the F&B industry worldwide. MIFB is devoted to becoming the ideal business centre where producers, importers, exporters, buyers, media partners, supporting partners and government agencies and embassies gather all in one place. MIFB aims to revitalise F&B businesses through exclusive and effective Business-to-Business platforms that enable strong connections with the power-packed F&B services and solution providers from all over the world. MIFB was also acknowledged as “Malaysia’s Largest Food & Beverage Trade Fair” by the Malaysia Book of Records in 2019. The 2019 edition of MIFB also saw over 20,000 trade visitors from 66+ countries and regions meeting over 450 exhibitors. For more information about the event, visit mifb.com.my.
About Constellar
Constellar connects a global eco-system of event partners and consumers through a holistic portfolio of intellectual property (IP) in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry. As Asia's partner of reference for curating innovative event and venue experiences, Constellar activates impactful networks to bring global markets, businesses and consumers together for sustainable growth. With our expertise and dedication, we are invested in helping you build trusted relationships with stakeholders for the long term and enabling cross-industry collaboration through world-class audience engagement solutions. Visit constellar.co for more information.
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