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Naturally Healthy

Malaysia Market

Frequency of purchasing organic food in Malaysia 2021

Source: Rakuten Insight, September 2021

Organic food consumption in Malaysia

  • 45% willing to pay up to 25% more than conventionally-grown food products
  • 6% did not set any price limit for purchases


Grabfood’s Food Trends Report 2020/21

  • 7 out of 10 Malaysians want to eat healthier
  • 44% willing to pay more for healthier food
  • In 2020, orders for healthy food were three times more than in 2019


Market Trends in Malaysia Health Food

  • Herbal/Traditional Dietary Supplements are growing in popularity. These natural products offer benefits that are increasingly being communicated, as seen in the performance of immune-boosting dietary supplements due to the ongoing presence of COVID-19 (e.g. Aloe, Cranberry, Gingko Biloba, Ginseng, Garlic, etc.).
  • Rising competitiveness from protein in packaged food range – sports protein powder will remains the most important sports nutrition category in Malaysia over the forecast period, as it is sold widely through healthcare specialists such as GNC Live Well and MuscleMania. Convenient packaging and new flavour launches for non-protein sports products set to boost demand
  • Honey is set to record further growth over the forecast period, added to home-cooked dishes and believed to strengthen the immune system and improve general well-being.


Global Market

  • Annual growth rate (CAGR 2020 – 2027) : 6%
  • Global market for Health & Wellness Foods revenue estimation by 2027 : US$1.1 trillion
  • CAGR and reach US$480.9 billion by the end of the analysis period : 6.5%
  • Revised CAGR for the next 7 years period : 6.3%


Asia Pacific Market

  • Asia-Pacific region market growth rate 2019-2020 : 6.9%

Source: Mordor Intelligence

10 most popular natural and organic food stores in Malaysia in 2022 (includes sales via websites and retail outlets)

  • Radiant Whole Food
  • Amazin’ Graze
  • Signature Market
  • Biogreen
  • Love Earth
  • BMS Organics
  • Justlife
  • Zenxin Organic Food
  • Matahari Organic
  • Country Farm Organics


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