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Live Theatre

Uncover cutting-edge F&B innovations at MIFB’s Live Theatre

The Latest And Most Thrilling Solutions In The Industry Take Center Stage

MIFB’s Live Theatre is designed to provide valuable insights and foster in-depth discussions on current and trending topics. With a lineup of esteemed industry experts, this is your chance to gain knowledge and inspiration from the best in the business.
Don’t miss out on this opportunity to stay ahead of the curve. Register now and secure your spot to be part of these transformative sessions at MIFB 2025!

30 JULY 2025

(DAY 1, WEDNESDAY)
AM
11:00 - 11:30 (30min)

Islah Ishak

Deputy Director, Malaysia & Singapore Market Transformation, RSPO (Roundtable on Sustainable Palm Oil)

AM
11:45 - 12:15 (30min)
Selecting the Right Flooring System Based on Critical Factors in Food & Beverage Processing Facilities

Hygiene and Safety in a modern food & beverage processing facility in non-negotiable. Understanding the end user requirements is a must to provide efficient and durable flooring systems.

Mr. Laurent Bouet

Market Development Manager – Target Market Flooring & Coating Asia Pacific, Sika Malaysia

PM
12:30 - 13:00 (30min)
“Are we ready for Sustainable F&B Packaging? Experience from Vietnam”

The topic examines Vietnam’s experience with sustainable F&B packaging, highlighting policy initiatives, industry practices, and consumer behaviour to assess regional readiness and inform future strategies for sustainable packaging transitions.

Dr. Riley Pham Xuan Quyet

Lecturer, School of Hospitality & Tourism Management, Sunway University

PM
14:00 - 14:30 (30min)
Robotic Coffee: Fancy or Functional? Asian Consumer Perspectives

This presentation explores Asian consumer perceptions of robotic coffee services, examining whether they are viewed as a novelty or a practical innovation in enhancing convenience, consistency, and customer experience.

Associate Prof Dr Daniel Chong Ka Leong

Acting Dean and Associate Professor, School of Hospitality & Tourism Management Sunway University

PM
15:30 - 16:00 (30min)
A sip into the future: the rise of non-alcoholic wine

This session will present and discuss the global trend of non-alcoholic wines and its impacts on the world market by addressing content related to consumer behaviours, winemaking innovations, and shift in social norms.

Associate Prof Dr Joaquim Dias Soeiro

Associate Dean (Internationalisation), School of Hospitality & Tourism Management Sunway University

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