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Hosted
Buyer Programme

Meet the Right People. Make the Right Deals

Hosted Buyer
Programme

The MIFB 2025 Hosted Buyer Programme offers curated networking opportunities through pre-scheduled business meetings between buyers and leading exhibitors in the food and beverage industry.

Tailored for F&B trade professionals, this programme provides a range of premium privileges that may include travel assistance, accommodation support, and exclusive event access.

Buyers will gain front-row access to emerging products, innovations, and sourcing opportunities, while exhibitors engage with verified decision-makers ready to do business.

Top Reasons to Join the Hosted Buyer Programme

This isn’t just another trade show visit. It’s a strategic sourcing experience designed to maximise your ROI and save time through targeted, high-impact engagements.

Here’s why top F&B buyers choose MIFB:

01
Meet Pre-Qualified Exhibitors That Match Your Needs

Skip the guesswork - your meetings are carefully matched to your sourcing objectives using AI-powered business matching and personalised support by the Secretariat.

02
Access Exclusive Buyer-Only Privileges

Enjoy VIP treatment with subsidised travel, hotel stays, private lounges, and curated experiences reserved only for Hosted Buyers.

03
Strengthen Your Supplier Network in Just 3 Days

Build relationships that matter - with serious sellers ready to meet your procurement requirements face-to-face.

04
Get More Done with Less Effort

From scheduling meetings to post-show follow-up, the Hosted Buyer Secretariat and event app make your experience smooth, efficient, and impactful.

Hosted Buyer Privileges
  • Subsidised return airfare (for eligible buyers outside Klang Valley or overseas)
  • Complimentary hotel accommodation near the venue
  • Pre-arranged, personalised business matching meetings with relevant exhibitors
  • Exclusive access to the Gastronomic Sensory Hub for immersive tasting and product demonstrations with innovative products, only for buyers
  • VIP Lounge Access for focused meetings and networking
  • MIFB Event App access for additional product sourcing, meeting schedules, and updates
  • Invitation to the Official Opening Ceremony

*Terms and conditions apply. Participation is subject to qualification and approval by the Organiser.

Application Process
  1. Register to be a Hosted Buyer here. Registration closes by latest 13 June 2025.
  2. Once submitted, our dedicated Hosted Buyer Secretariat will guide you through every step of the process, from qualification to meeting scheduling and post-event follow-up.
  3. Applicants may refer to the Google Registration Form for comprehensive details on the benefits and commitments of participating as a Hosted Buyer. Hosted Buyers who fulfil the agreed-upon meeting and participation requirements during MIFB 2025 will receive airfare reimbursement based on eligibility and the pre-approved subsidy amount. Full details on requirements and reimbursement procedures will be communicated in detail by the Hosted Buyer Secretariat.
  4. All applicants of the Hosted Buyer Programme are subject to screening and final approval by the Organiser.
  5. After confirming your status as a Hosted Buyer, we will support you to get connected with the most relevant exhibitors, helping you build valuable relationships and maximise your ROI at MIFB 2025, through a combination of our AI-powered business matching event app and personalised assistance.
Eligibility Criteria

MIFB Hosted Buyer Programme is open to qualified trade visitors and buyers who play an active role in sourcing, procurement, or purchasing within the F&B industry. To qualify, applicants must:

  1. Be a decision-maker or key procurement influencer
  2. Represent a company with defined sourcing needs aligned with MIFB exhibitors
  3. Represent an active business in the food and beverage industry in Malaysia or international markets
  4. Commit to a minimum number of pre-arranged meetings during the show
  5. Represent a company with a monthly procurement range:
      1. Range A: MYR 50K - 100K
      2. Range B: MYR 100K - 500K
      3. Range C: Over MYR 500K
  6. Have a clear sourcing goal - whether to explore new suppliers, purchase products, or identify technologies and services at MIFB 2025
  7. Submit a complete application and qualified by the Organiser

    If you meet the above criteria, we invite you to apply and experience a smarter, more personalised way to source, connect, and grow at MIFB 2025.
Join hundreds of pre-qualified buyers at MIFB 2025 and experience a smarter, more personalised way to connect, source, and grow your business.
LIMITED SPOTS AVAILABLE!
Apply to be a Hosted Buyer For more details, kindly contact Mr. Ray Lim at [email protected] for further information.

Benefits for Trade Buyers

Before The Show

01 Personalised invitation to MIFB 2025.

02 Special title as “Trade Buyer” attached to their profile on the event app.

03 Early access to Event App to set up a profile early and get first dibs on scheduled meetings.

01
During The Show

01 Personal registration leads to dedicated 1 to 1 business matching.

02 Access to the MIFB 2025 VIP lounge for the duration of your visit - a relaxing space to review the day with free Wi-Fi.

03 Dedicated service at Buyer’s Counter.

04 Complimentary refreshments throughout the day, including lunch and afternoon tea.

05 Meeting space facilities at the Business Matching lounge.

06 Reserved seats at any of the Knowledge Programme sessions (available on a first-come, first-served basis).

07Access to highlight events such as the Opening Ceremony and Networking Session.

08 Guided tour through the show together with the Guest of Honour of our Opening Ceremony.

02
After The Show

01 Post-show report and statistics about the show

02 Matchmaking events throughout the year.

03 Exclusive networking events/ seminars/ workshops throughout the year.

03

How to register to be invited?

01Register

Register as a visitor here. Please select “YES” on question 5.

02Selection

Once you have been selected, you will receive an email invitation from us and our team will begin to work with you on facilitating your buyer experience.

For more information or enquiries, kindly contact us at [email protected]

Download MIFB 2025
Event Brochure

Register to Exhibit Here