KUALA LUMPUR, MALAYSIA – 4th August 2020 – Sphere Exhibits Malaysia, organiser of the annual Malaysian International Food and Beverage (MIFB) Trade Fair has announced that the 21st Malaysian International Food & Beverage (MIFB) Trade Fair will be held from the 28th – 30th July 2021 at Kuala Lumpur Convention Centre (KLCC). Celebrating an important milestone, the prime Food & Beverage trade fair in Malaysia has achieved two decades of innovation and constant growth throughout the years with ground-breaking solutions to boost the industry alongside global partners.
Ramping it up this upcoming year, MIFB is forecasted to accommodate more than 20,000 Trade Visitors & Buyers from 70 countries who will be visiting more than 450 Local & International Exhibitors from 22 Participating Countries on a net 12,572 Sq. m at Hall 1-6 in KL Convention Centre. This annual trade fair offers industry players a platform to experience the future with unique and insights into processes and technologies, industrial trends, market demand, cost reduction, food safety, traceability, and sustainability.
MIFB 2021 will play a vital role in the ASEAN region as the centre point of attraction for all major Food & Beverage Trade market to occur in upcoming years. This is further confirmed by the status given in 2019 as Malaysia’s Largest Food & Beverage Trade Fair crowned by Malaysia’s Book of Record. This upcoming, MIFB 2021 is strengthening the exhibition floor with power-packed F&B services and solution providers.
The increasing population demands quality instead of quantity in the food and beverage sector. With the rapid growth in five (5) segments: Food and Beverages, International halal village, seafood and fishery, Start-Up Village, and E-Exhibition. MIFB has encouraged local and foreign producers to engage closely in the Malaysian market.
MIFB 2021 will work in line to grow Malaysia’s trade, by bringing in F&B providers, industrial experts, innovators to offer a plethora of products and services under one roof. Natural and Healthy Produce showcase will be an ideal platform for companies serving the Food and Beverage industry and is constantly finding innovative ways to improve and cater their products to the community with the Healthy living vision.
The halal certification boosts consumer confidence as it is accepted internationally, with that, enhancement in the equipment used is needed to develop the halal F&B industry. MIFB will accommodate by providing platforms for local enterprises in competing and growing in sealing their business on the halal food sector. According to a recent statistic, in 2018, the market revenue of global halal food amounted to approximately 715 trillion U.S. dollars and is forecasted to increase to 2.04 trillion dollars by 2027. (Statista.com). This further enhances this segment to strive more in the 2021 trade fair, hoping to crack the deal out of the box by sealing more international trade by MIFB exhibitors especially enterprises from Malaysia.
With the huge success in 2019, MIFB 2021 is proud re- Introducing its Start-Up Programme in 2021, a Corporate Social Responsibility (CSR) initiative program by Sphere Exhibits Malaysia. Following its previous steps, the Start-Up Village 2021 is jointly organised by Kuala Lumpur Malay Chamber of Commerce (KLMCC), Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor (KLSCCCI) and Kuala Lumpur & Selangor Indian Chamber of Commerce & Industry (KLSICCI). This initiative serves as the onsite business matching platform between the start-ups and investors who are keen to invest in the latest innovative F&B service solutions. The ultimate objective of this Start-Up Pavilion program is to promote local new ideas to step into the international market in line with its goal to have Malaysia as a stepping stone to enter the ASEAN market in F&B Industry
MIFB 2021 will open its door to brand new venture while rebranding its International F&B Machinery, Packaging & Service Solution Exhibitors (FoodTech 2019) to brand new skin, MYFOODTECH 2021. This brand new branch will be focusing on serving more than 5000 professionals who directly or indirectly involve in Selection, Preservation, Processing, Packaging, Distribution, and the use of safe food. With top industry players from Malaysia, Thailand, Korea, India, Singapore, and more, MIFB 2021 is certainly on a positive angle to achieve its prime objective in securing a high turnout rate from the final buying power group of delegates.
Alongside this, MIFB 2021 will also cater to its trade visitors and buyers to variety selection from Seafood & Fishery segment. With the ever-increasing demand for seafood in Asia. This section will be a sourcing point for buyers in need of a place to source live, fresh, and frozen seafood from international and local resources to cater in this lucrative industry.
Year 2019, global exhibition industry have faced major breakthrough, due to the impact of the global pandemic COVID-19. MIFB Trade Fair as one of the leading business events in Malaysia is devoted to looking after the wellbeing of our exhibitors, buyers, delegates, speakers, sponsors and trade visitors during this downturn of the economy with introducing MIFB e-Exhibition. In order to continue its legacy while adapting the ever changing course of technology, e-exhibition by MIFB will continue its service to the overall exhibition floor under the five (5) major segments rebranded by MIFB in this upcoming 2021 edition.
“This MIFB e-Exhibition is a curated online B2B marketplace for wholesale food & beverage in Asia, with access support to a network of integral cross-border services such as trade financing, logistics, and more reaching out to potential buyers & visitors all over Southeast Asia and beyond. “ Henri Tan, Project Director- Malaysian International Food & Beverage (MIFB) Trade Fair, Sphere Exhibits Malaysia.
The last edition of MIFB in 2019 garnered 20,138 trade visitors from 66 nations which also comprised 450 International and Local Buyers who were invited and hosted from 21 different nations. The MIFB Business Matching Platform generated 3,408 business connections with an estimated trade value of US$500 million.