The Malaysian International Food & Beverage Trade Fair (MIFB) 2025 is set to raise the bar for food and beverage trade events in the region with the unveiling of its visionary Gastronomic Sensory Hub. This first-of-its-kind initiative, launched in collaboration with the Professional Culinaire Association (PCA), promises a multi-sensory journey that blends culinary artistry with the latest advancements in food technology. The result is an immersive experience that brings the culinary world to life in ways never before seen at a Malaysian trade exhibition.
Taking place from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, MIFB 2025 is expected to welcome more than 500 exhibitors from over 50 countries, along with 12,000 industry professionals, creating a vibrant platform for trade, networking, and innovation. This year’s event aims to go beyond the conventional booth-and-transaction model by placing experiential engagement at its core, transforming the trade fair into a dynamic space where creativity, commerce, and culinary exploration intersect.
Central to this transformation is the Gastronomic Sensory Experience Hub, which will offer a series of live cooking demonstrations, featuring celebrated chefs [such as – chef names] preparing dishes with ingredients and technologies provided by participating exhibitors. These sessions are designed to demonstrate the practical application of exhibitor products in a high-energy, theatrical environment. Adding further depth to the experience is a series of masterclasses conducted by award-winning chefs [such as – chef names], providing participants with hands-on learning opportunities that are both educational and inspiring.
In a nod to Malaysia’s love of food entertainment, exclusive pop-up fine dining sessions curated for VIP buyers will draw inspiration from ‘mystery box’-style cooking competitions popularised by TV shows. Chefs will be challenged to whip up creative culinary masterpieces live on the show floor, transforming the event into a gourmet spectacle unlike anything seen before in Malaysian trade shows.
The strategic partnership with the Malaysia Professional Culinaire Association ensures that the quality, creativity, and professionalism of all chef-led initiatives are held to the highest standards. This collaboration represents a shared vision of nurturing culinary talent, encouraging knowledge exchange, and aligning Malaysia with the broader global movement towards food innovation and excellence.
In parallel, MIFB 2025 will roll out an enhanced Buyers Programme to strengthen its role as a premier sourcing platform. For international hosted buyers, the programme offers full hospitality, including flights, accommodation, tailored business meetings, and access to exclusive networking events. Meanwhile, VIP local buyers will benefit from priority lounge access, fast-tracked business-matching sessions, and first-look previews of experiential features such as the Gastronomic Sensory Experience Hub. These curated interactions are designed to accelerate partnerships, empower Malaysian producers to scale up globally, and position Kuala Lumpur as a must-visit hub for regional F&B sourcing.
In an era where trade shows are being reimagined to deliver deeper, more memorable experiences, MIFB 2025 stands out for its innovative approach to event design. The integration of theatrical fine dining with a business-to-business exhibition format presents a compelling narrative for media covering the fields of food, lifestyle, and commerce. By placing innovation, talent development, and experiential engagement at the heart of the event, MIFB is not only elevating its value proposition for exhibitors and buyers but is also reinforcing Malaysia’s position as a global hub for culinary excellence and food technology.
Bruno Thong, Project Director of MIFB, shared, “MIFB 2025 is not just a trade show; it’s a curated platform that connects industry leaders through immersive experiences that inspire creativity and innovation.”
This sentiment was echoed by Chef Soon Pau Voon, Secretary General of MalaysiaPCA, who added, “Our partnership with MIFB underscores our shared vision of nurturing culinary talent while showcasing Malaysia’s potential in global food trends.”
The Malaysian International Food & Beverage Trade Fair (MIFB) is the nation’s leading F&B trade event, committed to connecting global industry players across the entire supply chain. Alongside concurrent exhibitions such as MyFoodTech and the Malaysia Café Expo, MIFB 2025 champions innovation, sustainability, and business growth through its curated programmes and international outlook.
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About MIFB
Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia’s premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.
As the name ‘Malaysian International Food & Beverage Trade Fair’ suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.
About Constellar
Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China, India, Malaysia and Indonesia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).
Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Visit constellar.co for more information.
