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Wines, Spirits
and Beer Showcase

Tapping into Malaysia’s Booming Premium Alcohol Market
Supporting Partner:

As Malaysia’s consumer landscape becomes increasingly sophisticated, demand for premium alcoholic beverages, particularly wine, craft spirits, and artisanal beer, has grown significantly.

The Wines, Spirits & Beer
Showcase at MIFB 2025

Curated by Crafted, is a dedicated knowledge-sharing and networking session for trade professionals looking to tap into this high-growth category.

Who Should Attend

01

Blends. The Comeback Kid

02

Retail & Duty-Free Buyers

03

Hotel, Restaurant &
Bar Professionals

04

F&B Procurement Specialists

05

Hospitality Industry Operators

Programme Overview

Masterclass
(Experiental Insights)

30 and 31 July

Step beyond the conventional in this specially curated masterclass series, where experienced sommeliers, brewers, distillers, and brand experts share rich, behind-the-bar insights. These sessions go beyond textbook learning, offering hands-on, sensory-driven knowledge on wine, spirits, and beer - perfect for those who want more than just a tasting.

Marketplace
(Showcase & Sampling)

1 August

The showcase culminates in a dynamic tasting marketplace, where attendees can sample a curated selection of wines, spirits, and beers. Guided by experienced sommeliers and brand ambassadors, guests will enjoy flavour discovery and product storytelling in one seamless experience.

*Only registered visitors are entitled to attend the showcase, on a first-come, first-served basis. Seats are limited, pre-registration for the showcase is required.

Pre-register Here

Detailed Programme

30 JULY 2025

(DAY 1, WEDNESDAY)
PM
12:00 - 13:00 (1hr)
Cheers to Cheese: A Journey Through Wine & EU Cheese

Join us for a masterclass exploring the art of pairing wine with cheese. Taste 5 artisanal EU cheeses alongside 4 carefully selected wines while learning the key principles of pairing—by texture, intensity, and flavor. A fun and delicious journey into the world of wine and cheese, and beyond.

KC Tay

Founder and Cheese Educator Authentic Fine Foods

PM
13:30 - 14:30 (1hr)
Whisky, An Evolution Through Time

The session will bring participants on a journey to explore the evolution of whisky drinking in Malaysia for the last 2 decades. Exploring the key trends, consumption habits and what drives us in Malaysia to drink whisky the way we do. Participants will be tasting 3 different variety of whisky, each respectively represents a particular period in the past and also the possibility of flavours in the near future.

Ben Ng

Director Drinks Alliance Sdn Bhd

PM
15:00 - 17:00 (2hr)
The 5th “Belt and Road” International Wines & Spirits Competition

BJIWEX event only for internal member (participants and judges)

Beijing International Wine & Spirit Exchange (BJIWEX)

01 August 2025
Friday

Venue

Hall 6,
Kuala Lumpur Convention Centre

Pre-Register

*Only registered visitors are entitled to attend the showcase, on a first-come, first-served basis. Seats are limited, pre-registration for the showcase is required.

Session Schedule
  • Session #1: Grape Escape
    12:00PM – 1:30PM
  • Session #2: Sip Station
    1:45PM – 3:15PM
  • Session #3 Pourfect Hour
    3:30PM – 5:00PM
Pre-register Here
Register to Visit Here