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MIFB Connect

MIFB Connect

The MIFB Connect is an exclusive business networking session designed to bring together esteemed exhibitors and invited, pre-qualified buyers from across the food and beverage industry.

This dedicated platform provides a focused environment for meaningful engagement, strategic discussions, and valuable business matching opportunities. It is thoughtfully curated to foster connections between industry stakeholders, enabling exhibitors to showcase their offerings while buyers explore potential partnerships and sourcing opportunities.

Set within the dynamic atmosphere of MIFB 2026, the MIFB Connect serves as a catalyst for collaboration, innovation, and long-term business growth within the regional and international F&B ecosystem.

The Wines, Spirits & Beer
Showcase at MIFB 2025

Curated by Crafted, is a dedicated knowledge-sharing and networking session for trade professionals looking to tap into this high-growth category.

Who Should Attend

01

Blends. The Comeback Kid

02

Retail & Duty-Free Buyers

03

Hotel, Restaurant &
Bar Professionals

04

F&B Procurement Specialists

05

Hospitality Industry Operators

Programme Overview

Day 1
15 July 2026 | 4:00p.m. - 6:00p.m.

FOR F&B MANUFACTURERS

⁠Retail

Super & hypermarkets, convenience stores, grocers, organic stores, petrol station, gourmet or specialty retailers, online retailers

Channel Partners

Distributors, exporters, importers, wholesalers

F&B Manufacturing
Day 2
16 July 2026 | 4:30p.m. - 6:30p.m.

FOR HoReCa

Food Service

Restaurants, bars & pubs, food outlets, caterers, cafes, bistros and bakeries

Hospitality & Travel

Airlines, cruise lines, country & recreational clubs, entertainment industry, hotels and resorts.

RSVP Today

Detailed Programme

30 JULY 2025

(DAY 1, WEDNESDAY)
PM
12:00 - 13:00 (1hr)
Cheers to Cheese: A Journey Through Wine & EU Cheese

Join us for a masterclass exploring the art of pairing wine with cheese. Taste 5 artisanal EU cheeses alongside 4 carefully selected wines while learning the key principles of pairing—by texture, intensity, and flavor. A fun and delicious journey into the world of wine and cheese, and beyond.

KC Tay

Founder and Cheese Educator Authentic Fine Foods

PM
13:30 - 14:30 (1hr)
Whisky, An Evolution Through Time

The session will bring participants on a journey to explore the evolution of whisky drinking in Malaysia for the last 2 decades. Exploring the key trends, consumption habits and what drives us in Malaysia to drink whisky the way we do. Participants will be tasting 3 different variety of whisky, each respectively represents a particular period in the past and also the possibility of flavours in the near future.

Ben Ng

Director Drinks Alliance Sdn Bhd

PM
15:00 - 17:00 (2hr)
The 5th “Belt and Road” International Wines & Spirits Competition

BJIWEX event only for internal member (participants and judges)

Beijing International Wine & Spirit Exchange (BJIWEX)

01 August 2025
Friday

Venue

Hall 6,
Kuala Lumpur Convention Centre

Pre-Register

*Only registered visitors are entitled to attend the showcase, on a first-come, first-served basis. Seats are limited, pre-registration for the showcase is required.

Session Schedule
  • Session #1: Grape Escape
    12:00PM – 1:30PM
  • Session #2: Sip Station
    1:45PM – 3:15PM
  • Session #3 Pourfect Hour
    3:30PM – 5:00PM
Pre-register Here
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