MIFB Launchpad
Pitch Your F&B Innovation to Top Investors
MIFB Launchpad is your platform to pitch live at MIFB 2026, showcase your innovation to an international audience, secure a complimentary booth at MIFB 2027, and enjoy waived pitchIN onboarding fees, all while getting in front of regional buyers, venture capitalists and industry leaders
What is MIFB Launchpad?
MIFB Launchpad is a curated pitching platform for F&B startups and innovators, hosted on the exhibition floor at MIFB 2026. Shortlisted companies will receive pitch coaching, exposure on the show floor, and the chance to compete in a live final pitch in front of top investors, industry venture capitalists and strategic partners.
Unique opportunity to meet and showcase in front of 13,000 attendees
Access to investors and industry leaders
Pitch clinic and mentoring support
Qualified Malaysian‑owned, halal‑certified SMEs may be eligible for a complimentary standard booth via KUSKOP (terms & conditions apply)
Visibility with a kiosk at the MIFB Startup Pavilion, with eligible Malaysian companies able to apply for MATRADE’s MDG grant of up to RM5,000 (more info here)
Who Should Join?
This platform is especially relevant for founders who want to validate their concept, sharpen their pitch, and connect with investors, industry leaders and potential partners.
This programme is a strong fit for:
- F&B startups and innovators.
- Malaysian-owned, halal-certified SMEs.
Malaysian exhibitors looking to expand visibility. - Founders seeking coaching, investor access and market exposure.
- Teams ready to showcase at the MIFB Startup Pavilion and pitch live on stage.
Rewards
Opportunities to meet future investors and secure potential funding
Complimentary booth at MIFB 2027 to scale your exposure (worth up to RM18,000)
Waived pitchIN platform onboarding fees for the winning startup (worth RM 3,888)
Up to 10% of the Success Fee may be converted into equity in the ECF company upon completion of a successful ECF campaign on pitchIN. Note: To be exercised/determined at the sole discretion of pitchIN
Media exposure via MIFB and pitchIN channels
Key Dates
Application deadline: 15 June 2026
Pitch Clinic: July 2026 (exact date will be announced soon)
Live Pitch: 15 - 17 July 2026, Kuala Lumpur Convention Centre
How does it work?
Step 1 - Apply
- Submit a short pitch video and business overview via this application form.
- Shortlisted startups will be invited to join the MIFB 2026 Startup Pavilion and take up a kiosk to showcase during the fair (compulsory).
Step 2 - Pitch Clinic
- Selected startups will enroll in a Pitch Clinic run with pitchIN and partners.
- Receive hands-on coaching, refine your deck, and rehearse with mock pitch sessions.
Step 3 - Live PItch at MIFB 2026
- Finalists will pitch live at the MIFB Startup Zone in front of investors, VCs, and industry leaders.
- The final winner will be announced on-site, with rewards awarded on stage.
