
MIFB
Knowledge Hub


Future F&B:
Serving the Evolution of Trends
Smart, Sustainable, Scalable:
Shaping the New F&B Era
Back by popular demand, the MIFB Knowledge Hub returns with a bold new focus to support F&B professionals in navigating the next wave of industry transformation.
In line with this year’s theme, “Future-Ready F&B: Serving the Evolution of Trends,” the 2025 programme is thoughtfully curated to explore the key consumer trends, sustainability imperatives, and technological disruptions shaping the global food and beverage landscape.
As the industry faces mounting pressure to adapt with the latest expectations, the need for innovation has never been more critical. The MIFB 2025 Knowledge Hub, under the theme “Smart, Sustainable, Scalable: Shaping the New F&B Era,” aims to spark meaningful dialogue, showcase transformative ideas, and accelerate solutions that will define the future of food.
Best of all, the Knowledge Hub sessions are free to attend for all registered MIFB participants (Limited seats available). Don’t miss this opportunity to learn, be inspired, and stay ahead of the curve.
*To sign up your interest for the Knowledge Hub, simply register as a Visitor for MIFB 2025. Once registered, you’ll receive an email closer to the event with instructions to log in to the MIFB Event App. From there, you can easily browse the full agenda and bookmark sessions of interest to personalise your experience and plan your visit effectively.
The MIFB topics align with various SDGs, promoting sustainable practice and innovations that support global development goals
From Thin Air to Lush Greens: Sustainable Crop Production:

Goal 2
Contributing to food security by enabling sustainable crop production in diverse climates.

Goal 12
Encouraging sustainable agricultural practices.
Revolutionizing F&B Supply Chains by Connecting Farms to Markets:

Goal 9
Improving supply chain infrastructure and fostering innovation.

Goal 12
Reducing food waste through efficient supply chain management.
Demystifying Alternative Funding for F&B Success:

Goal 8
Supporting the growth of F&B businesses, leading to economic development.

Goal 9
Facilitating access to funding for innovative projects in the F&B sector.
Brewing Sustainability: How Prefer Coffee is Redefining the Future of Beverages

Goal 12
Promoting sustainable production methods.

Goal 13
Reducing the carbon footprint of coffee production.
Three Key Ambitions of the F&B Industry
From smart manufacturing technologies and sustainable sourcing to scalable packaging innovations and emerging market strategies, this programme is a catalyst for rethinking how we produce, package, and present food in a world driven by conscious consumption and technological change.
Join global experts, industry pioneers, startups, and changemakers as we explore how innovation across the value chain can help businesses become future-ready – smart in operations, sustainable in practice, and scalable in impact.

Smart
Leveraging technology and data for precision, efficiency, automation, and personalization – from AI-powered food production to smart supply chains.

Sustainable
Creating environmentally conscious, socially responsible, and ethical solutions – whether through zero-waste production, alternative ingredients, or circular packaging.

Scalable
Innovating with growth in mind – solutions that are adaptable across markets, accessible to SMEs, and resilient in the face of global disruptions.
Join us in paving the way for a greener, more
innovative future in the Food & Beverage industry
The overarching emphasis on sustainability ties all these themes together,
reflecting our commitment to fostering an industry that not only grows but does
so responsibly and sustainably.

Conference Ticket
Early Bird Rate (13 May 2024 – 28 June 2024) | Normal Rate | Group Purchase (3 pax and above) | Students Student ID Required |
---|---|---|---|
RM1,950 | RM2,500 | 20% off | RM350 |
* Subject to 8% sales & services tax (SST)
MIFB Conference
Speakers
Founding Partner & CEO 1337 Ventures
Founder / Formulist Manis Leting Sdn Bhd
Commercial Consultant
(Food Manufacturing and Quality Assurance)
– SWAPAC
Founder of Airgro
MIFB Knowledge Hub Programme
2:00 PM
AI Trends Shaping Tomorrow’s Food Industry
Discover how artificial intelligence is transforming the food and beverage sector – from predictive consumer insights to automated production and personalized nutrition. This session will spotlight global AI trends and real-world applications driving smarter, faster, and more sustainable growth in F&B.
Who Should Attend?
2:40 PM
Cold Chain Innovation & Food Security
With rising global food demand, increasing climate volatility, and the urgency for sustainable practices, cold chain logistics has emerged as a cornerstone of food security. This session will explore how innovation in cold chain systems-from digital traceability to energy-efficient transport-is reshaping the way food is preserved, moved, and delivered across regions. Industry leaders will discuss scalable solutions that reduce food loss, enable compliance with international safety standards, and empower producers to tap into global markets. Attendees will gain valuable insights into building resilient, transparent, and export-ready food supply chains that support both economic growth and sustainable nutrition across ASEAN and beyond.
Who Should Attend?
Supply chain managers, operations directors, logistics professionals, technology solution providers, sustainability officers, and F&ß industry stakeholders interested in digital transformation and supply chain innovation.

Yen Vu,
Chemlinked
3:20 PM
Ready, Smart, Go: Innovating Ready-to-Eat for the Modern Consumer
As time-starved consumers seek convenience without compromising quality or health, the ready-to-eat (RTE) category is undergoing a smart transformation. This session explores how food innovators are leveraging smart packaging, automation, and data to develop RTE products that are not only fast and fresh – but also healthier, personalised, and scalable. Discover what’s driving the next wave of convenience food innovation across Asia and beyond.
Who Should Attend?
11:00 AM
The Future on Our Plates: Global Trends Shaping Tomorrow’s Food System
From plant-based innovation to cultivated proteins and AI-powered food design, the global food landscape is transforming at unprecedented speed. In this opening keynote, ProVeg International presents a global outlook on the key forces reshaping what we eat – including shifting consumer behaviours, investment patterns, climate-driven urgency, and policy interventions. Backed by the latest data and insights, this session sets the stage for a full day of conversation on the future of food that is smarter, more sustainable, and nutritionally aligned with tomorrow’s needs.
Who Should Attend?
- Food manufacturers and product innovators
- Retail and foodservice buyers
- Sustainability and ESG officers
- F&B investors and accelerators
- Policymakers and food regulators
- Startups in alternative proteins, foodtech, and functional nutrition

Dr.Elif GÜNGÖR REİS,
Food Technology Expert
FoodHack Istanbul
11:30 AM
Beyond Meat & Milk: What’s Next in Alternative Protein Innovation?
Who Should Attend?
- F&B product innovation teams
- Investors in agrifood tech
- Researchers and food scientists
- Food safety and regulation bodies
- Consumer trend analysts and retail buyers
12:00 PM
Scaling Future Foods for the Asian Consumer
Who Should Attend?
- Future food startups
- Retail and foodservice buyers
- Investors, venture builders, and accelerators
- Commercial strategy leads in F&B companies
- Policymakers and regulatory officers
2:00 PM
The New Packaging Playbook: Balancing Functionality, Sustainability & Cost
Who Should Attend?
- F&B product developers and packaging leads
- Sustainability and ESG managers
- Procurement and operations teams
- Packaging and materials suppliers
- Retail/private label brands
- Government/regulatory agencies in waste and environment
2:30 PM
Ethical by Design: Sourcing Transparency from Farm to Shelf
Who Should Attend?
- Supply chain and procurement professionals
- Sustainability and impact strategy teams
- Agrifood exporters and traders
- F&B retailers and brand owners
- Auditors, certifiers, and regulators
- NGOs and ethical sourcing platforms
3:00 PM
Circular F&B: Rethinking Waste Across the Value Chain
Who Should Attend?
- Circular economy and sustainability consultants
- Food manufacturers and processors
- Waste management and logistics companies
- Social enterprises and impact startups
- Government and city councils managing waste policy
- Hospitality and foodservice operators
11:00 AM
The Conscious Consumer: What’s Driving Purchase Decisions in 2025?
Who Should Attend?
- F&B brand managers and marketers
- Product innovation teams
- Retail buyers and merchandisers
- Exporters and category planners
- Consumer insights researchers

James Yin Kah Ho
Chief Executive Officer, V-Plus Agritech Pte. Ltd.
11:30 AM
Cracking the Code on Premiumisation vs Mass Market
Who Should Attend?
- FMCG brand strategists
- Product managers and category leads
- Market expansion executives
- Retail and e-commerce strategists
- Investors targeting mass-market F&B
12:00 PM
From Kitchen to Clicks: How Digital-First Brands are Disrupting the F&B Scene
Who Should Attend?
- F&B entrepreneurs and startups
- Brand managers and digital marketers
- E-commerce and tech solution providers
- Venture builders and growth investors
- Retail and QSR leaders seeking transformation
2:30 PM
Getting Your F&B Brand IPO-Ready
Who Should Attend?
- F&B founders and scale-up CEOs
- CFOs and heads of finance
- Private equity-backed food businesses
- Foodtech companies with growth momentum
- Investors, IPO consultants, and legal advisors
3:00 PM
Scaling Malaysian F&B Brands Through the Halal Economy
Who Should Attend?
- F&B brands with Halal certification or considering export
- Malaysian SMEs and scale-ups in food manufacturing
- Export managers and distributors
- Trade development and export advisors
- Product innovation teams targeting Muslim consumers
- Investors interested in the Halal economy

