
MIFB
Knowledge Hub


Future F&B:
Serving the Evolution of Trends
Smart, Sustainable, Scalable:
Shaping the New F&B Era
Back by popular demand, the MIFB Knowledge Hub returns with a bold new focus to support F&B professionals in navigating the next wave of industry transformation.
In line with this year’s theme, “Future-Ready F&B: Serving the Evolution of Trends,” the 2025 programme is thoughtfully curated to explore the key consumer trends, sustainability imperatives, and technological disruptions shaping the global food and beverage landscape.
As the industry faces mounting pressure to adapt with the latest expectations, the need for innovation has never been more critical. The MIFB 2025 Knowledge Hub, under the theme “Smart, Sustainable, Scalable: Shaping the New F&B Era,” aims to spark meaningful dialogue, showcase transformative ideas, and accelerate solutions that will define the future of food.
Best of all, the Knowledge Hub sessions are free to attend for all registered MIFB participants (Limited seats available). Don’t miss this opportunity to learn, be inspired, and stay ahead of the curve.
*To sign up your interest for the Knowledge Hub, simply register as a Visitor for MIFB 2025. Once registered, click here and follow the steps below to download the Event App, browse the full agenda and bookmark sessions of your interest.
The MIFB topics align with various SDGs, promoting sustainable practice and innovations that support global development goals
From Thin Air to Lush Greens: Sustainable Crop Production:

Goal 2
Contributing to food security by enabling sustainable crop production in diverse climates.

Goal 12
Encouraging sustainable agricultural practices.
Revolutionizing F&B Supply Chains by Connecting Farms to Markets:

Goal 9
Improving supply chain infrastructure and fostering innovation.

Goal 12
Reducing food waste through efficient supply chain management.
Demystifying Alternative Funding for F&B Success:

Goal 8
Supporting the growth of F&B businesses, leading to economic development.

Goal 9
Facilitating access to funding for innovative projects in the F&B sector.
Brewing Sustainability: How Prefer Coffee is Redefining the Future of Beverages

Goal 12
Promoting sustainable production methods.

Goal 13
Reducing the carbon footprint of coffee production.
Three Key Ambitions of the F&B Industry
From smart manufacturing technologies and sustainable sourcing to scalable packaging innovations and emerging market strategies, this programme is a catalyst for rethinking how we produce, package, and present food in a world driven by conscious consumption and technological change.
Join global experts, industry pioneers, startups, and changemakers as we explore how innovation across the value chain can help businesses become future-ready – smart in operations, sustainable in practice, and scalable in impact.

Smart
Leveraging technology and data for precision, efficiency, automation, and personalization – from AI-powered food production to smart supply chains.

Sustainable
Creating environmentally conscious, socially responsible, and ethical solutions – whether through zero-waste production, alternative ingredients, or circular packaging.

Scalable
Innovating with growth in mind – solutions that are adaptable across markets, accessible to SMEs, and resilient in the face of global disruptions.
Join us in paving the way for a greener, more
innovative future in the Food & Beverage industry
The overarching emphasis on sustainability ties all these themes together,
reflecting our commitment to fostering an industry that not only grows but does
so responsibly and sustainably.

Conference Ticket
Early Bird Rate (13 May 2024 – 28 June 2024) | Normal Rate | Group Purchase (3 pax and above) | Students Student ID Required |
---|---|---|---|
RM1,950 | RM2,500 | 20% off | RM350 |
* Subject to 8% sales & services tax (SST)
MIFB Conference
Speakers
Founding Partner & CEO 1337 Ventures
Founder / Formulist Manis Leting Sdn Bhd
Commercial Consultant
(Food Manufacturing and Quality Assurance)
– SWAPAC
Founder of Airgro
MIFB Knowledge Hub Programme
2:30 PM
AI Trends Shaping Tomorrow’s Food Industry
Discover how artificial intelligence is transforming the food and beverage sector – from predictive consumer insights to automated production and personalized nutrition. This session will spotlight global AI trends and real-world applications driving smarter, faster, and more sustainable growth in F&B.
Who Should Attend?
3:10 PM
Cold Chain Innovation & Food Security
With rising global food demand, increasing climate volatility, and the urgency for sustainable practices, cold chain logistics has emerged as a cornerstone of food security. This session will explore how innovation in cold chain systems-from digital traceability to energy-efficient transport-is reshaping the way food is preserved, moved, and delivered across regions. Industry leaders will discuss scalable solutions that reduce food loss, enable compliance with international safety standards, and empower producers to tap into global markets. Attendees will gain valuable insights into building resilient, transparent, and export-ready food supply chains that support both economic growth and sustainable nutrition across ASEAN and beyond.
Who Should Attend?
Supply chain managers, operations directors, logistics professionals, technology solution providers, sustainability officers, and F&ß industry stakeholders interested in digital transformation and supply chain innovation.

Caleb Soh,
Solutions & Sector Manager
DHL Group
3:40 PM
Ready, Smart, Go: Innovating Ready-to-Eat for the Modern Consumer
As time-starved consumers seek convenience without compromising quality or health, the ready-to-eat (RTE) category is undergoing a smart transformation. This session explores how food innovators are leveraging smart packaging, automation, and data to develop RTE products that are not only fast and fresh – but also healthier, personalised, and scalable. Discover what’s driving the next wave of convenience food innovation across Asia and beyond.
Who Should Attend?

Alexis Bauduin,
Founder & CEO
YoloFoods
11:00 AM
The Future on Our Plates: Global Trends Shaping Tomorrow’s Food System
From plant-based innovation to cultivated proteins and AI-powered food design, the global food landscape is transforming at unprecedented speed. In this opening keynote, ProVeg International presents a global outlook on the key forces reshaping what we eat – including shifting consumer behaviours, investment patterns, climate-driven urgency, and policy interventions. Backed by the latest data and insights, this session sets the stage for a full day of conversation on the future of food that is smarter, more sustainable, and nutritionally aligned with tomorrow’s needs.
Who Should Attend?
- Food manufacturers and product innovators
- Retail and foodservice buyers
- Sustainability and ESG officers
- F&B investors and accelerators
- Policymakers and food regulators
- Startups in alternative proteins, foodtech, and functional nutrition

Faisal Mansor,
Country Director, Malaysia
Proveg International

Raja Shazrin Shah Raja Ehsan Shah,
Managing Director
Galaxy Tech Solutions (KL) Sdn Bhd

Jason Ng,
Manufacturing VP
Cell AgriTech Sdn Bhd

Moderated By:
Freda Liu
Producer & Presenter
The Shift Asia
11:30 AM
Menu Engineering for a Greener Bottom Line
In a market where plant-based and sustainable dining are still gaining traction, this panel explores how smart menu engineering can unlock both profitability and purpose. Join leading voices in hospitality, culinary innovation, and sustainability as they share practical strategies to redesign menus that align with modern diner expectations—without compromising on cost or flavour.
Focusing on the unique challenges and opportunities within the Malaysian food service landscape, this session will demonstrate how even small shifts in menu structure, ingredient sourcing, and dish positioning can lead to measurable financial and environmental wins. Whether you’re looking to future-proof your offerings, cut costs, or appeal to a more conscious diner, this panel will offer real-world insights and tools to help your menu do more—with less.
Who Should Attend?
- F&B product innovation teams
- Investors in agrifood tech
- Researchers and food scientists
- Food safety and regulation bodies
- Consumer trend analysts and retail buyers

Nalinie Rajah,
Assistant Manager, PR & Comms
Kuala Lumpur Convention Centre

Makissa Sophia Smeeton,
Co-founder of The Hungry Tapir, LaGula by Tapir
Tapir Group

Moderated By:
Anna Lees,
Vegan & Sustainability Food Consultant
Culinova Consulting
12:00 PM
Cultural Roots, Sustainable Choices: Elevating Malaysia’s Vegan Offer for Visit Malaysia Year 2026
Explore how Malaysia’s rich culinary heritage can blend with the growing global plant-based movement, aligning with Visit Malaysia Year 2026 (VM2026) goals. As VM2026 focuses on sustainable and culturally immersive tourism, there’s a unique chance to elevate Malaysia’s vegan food scene by authentically integrating diverse cultural traditions with innovative vegan offerings
Who Should Attend?
- Future food startups
- Retail and foodservice buyers
- Investors, venture builders, and accelerators
- Commercial strategy leads in F&B companies
- Policymakers and regulatory officers

Anna Lees,
Vegan & Sustainability Food Consultant
Culinova Consulting

Moderated By:
Faisal Mansor,
Country Director, Malaysia
Proveg International
2:00 PM
How Labels are Driving the Future of Sustainable and Smart Packaging
As consumer expectations and regulatory pressures rise, the role of packaging is evolving far beyond protection and presentation. In this fireside chat, we explore how advanced labelling technologies are shaping the future of packaging—from enabling traceability and compliance to enhancing brand storytelling and driving circularity. Featuring insights from MCC Label, a global leader in premium labelling solutions, this session will examine how brands can strike the right balance between functionality, sustainability, and cost through innovation in materials, design, and smart labelling systems.
Who Should Attend?
- F&B product developers and packaging leads
- Sustainability and ESG managers
- Procurement and operations teams
- Packaging and materials suppliers
- Retail/private label brands
- Government/regulatory agencies in waste and environment

Devaki Rajendran,
Regional Sustainability Manager, APAC
MCC Label

Moderated By:
Freda Liu,
Producer & Presenter
The Shift Asia
2:30 PM
Ethical by Design: Sourcing Transparency from Farm to Shelf
Who Should Attend?
- Supply chain and procurement professionals
- Sustainability and impact strategy teams
- Agrifood exporters and traders
- F&B retailers and brand owners
- Auditors, certifiers, and regulators
- NGOs and ethical sourcing platforms
3:00 PM
Circular F&B: Rethinking Waste Across the Value Chain
Who Should Attend?
- Circular economy and sustainability consultants
- Food manufacturers and processors
- Waste management and logistics companies
- Social enterprises and impact startups
- Government and city councils managing waste policy
- Hospitality and foodservice operators

Fiona Marcus Raja,
CEO,
WasteNot
11:00 AM
The Conscious Consumer: What’s Driving Purchase Decisions in 2025?
Who Should Attend?
- F&B brand managers and marketers
- Product innovation teams
- Retail buyers and merchandisers
- Exporters and category planners
- Consumer insights researchers

Paul Savuriar
Consumer Insights
Globaldata
11:30 AM
Cracking the Code on Premiumisation vs Mass Market
Who Should Attend?
- FMCG brand strategists
- Product managers and category leads
- Market expansion executives
- Retail and e-commerce strategists
- Investors targeting mass-market F&B

Andy Wong
C.O.O
Kintry

Mia Husna
Business Development Director
NIMS Adeliciousz Sdn Bhd
12:00 PM
AI-Powered Merchandising for Next-Gen Retail
This panel dives into how AI+BI systems are transforming merchandising operations into revenue drivers. Topics include analytics-driven route planning, inventory management, compliance monitoring, and demand prediction. Featuring MC Crenergy, the discussion will highlight how seamlessly integrating field-sales mobile tools with AI modules enables brands to turn store-level data into actionable insights — boosting profitability, reducing losses, and scaling across both traditional outlets and supermarkets.
Target Audience:
- F&B brand managers and marketers
- Product innovation teams
- Retail buyers and merchandisers
- Exporters and category planners
- Consumer insights researchers

Chong Ming Chuan
CEO
MC Crenergy Sdn Bhd
2:30 PM
Getting Your F&B Brand IPO-Ready
Who Should Attend?
- F&B founders and scale-up CEOs
- CFOs and heads of finance
- Private equity-backed food businesses
- Foodtech companies with growth momentum
- Investors, IPO consultants, and legal advisors

Zhu Lian CHUA
Group Managing Director
Vision Group

Koh Chung Jie
Chief Operating Officer
A1 A.K. Koh Group Berhad

Koh Lian Jie
Chief Executive Officer
A1 A.K. Koh Group Berhad

Leong Cheng Yuen
Head of Equity Capital Markets
AmInvestment Bank Berhad

Moderated By:
Freda Liu
Producer & Presenter
The Shift Asia
3:00 PM
Scaling Malaysian F&B Brands Through the Halal Economy
Who Should Attend?
- F&B brands with Halal certification or considering export
- Malaysian SMEs and scale-ups in food manufacturing
- Export managers and distributors
- Trade development and export advisors
- Product innovation teams targeting Muslim consumers
- Investors interested in the Halal economy

Mohammad Hafiz Jamaluddin
Head, Halal Integrated Platform
Halal Development Corporation
How to Register Your Interest for Knowledge Hub Session
via the MIFB 2025 Event App:
Step 1: Log In to the Event App
Use the registered email address that you used to register for MIFB 2025.

Step 2: Navigate to the Knowledge Hub Page
Tap on “Knowledge Hub” from the app menu. You’ll see the full 3-day programme listing all available sessions.

Step 3: Bookmark Your Preferred Sessions
Tap the bookmark icon next to the sessions you’re interested in. Your interest registration is now completed!


