We’re just two months away from Malaysia’s largest food and beverage (F&B) focused event and the heat is building up. WIth more than 600 companies from over 50 countries participating at the fair, the 20th edition of the Malaysian International Food & Beverage (MIFB) 2019 Trade Fair is expected to be the biggest one yet. The event will cater to all areas of the industry, from production to distribution and beyond.

More than 20,000 trade visitors from around the world are expected to visit MIFB 2019 and it would be absolutely worth it for anyone in the F&B business to make their way to the event from 26-28 June 2019. A highlight of the fair is the highly successful business matching platform which has been bringing in highly focused trade visitors the world over. This is a good place to build business connections as the numbers speak for themselves. More than 20,000 visitors are expected to throng the halls of the Kuala Lumpur Convention Centre in the heart of the city.

The exhibitors and buyers can meet together to source and identify potential business partners to expand their market locally, regionally and globally. MIFB 2019 also has an international and local VIP buyer programme allowing you to look for the right international and local business partners by connecting top tier buyers and exhibitors.

Having both specialised and general exhibitors gives visitors the best of everything. Products, technology, methods, innovation, you name it and it’s here. The different segments of the food industry overlap with each other but it is also highly segmented. Take the halal industry as an example. Although it’s quite specific, its concepts are applied throughout the entire production line.

Here at MIFB 2019, you get to interact with so many different vendors and companies and formulate a clear direction for your own business, within specific segments of the food industry. It is not just confined to the halal sector but also, as another example, the health food sector.

You can even compare the different products and technologies and get your burning questions answered. Exhibitors will be offered a highly focused event which caters to their needs and brings them the best ROI. A major benefit of being in the same vicinity as other global bigwigs are picking up and learning about the latest technology being employed overseas. This chance to become an innovative and creative F&B player should not be missed, especially now that Industry 4.0 and automation have invaded almost every other industry on earth.

If you are looking to remain relevant, it’s time to be innovative. Observe, experience and most importantly, learn about the technological solutions others are using, and make it work for you. Make and finalise purchases of the latest F&B equipment or source for a new technology partner. The possibilities are endless at MIFB 2019. Stay ahead of the game, learn how to cope with the potential “age of the robots” and be able to not only survive but thrive.

Working closely with the Malaysian government, the fair is part of efforts to position the country as a prime food hub. The entire event is endorsed by MATRADE and supported by various bodies including the Malaysia Ministry of Tourism & Culture, Malaysia Convention & Exhibition Bureau, Malaysia Ministry of Agriculture and Agro-Based Industry, British Malaysian Chamber of Commerce, Korea Agro-Fisheries & Food Trade Corporation, and the National Federation of Fisheries Cooperatives.

There will be companies featuring all sorts of products and technologies. Among those who will be there are those in confectionaries, dairy products, seafood, frozen food, delicatessen, canned products, wine and spirits, and more. MIFB 2019 has also been a support pillar for SMEs to propel their business over the past two decades and counting. If you are looking to introduce, exchange, and learn about the latest innovations and technologies from around the world, MIFB is the place to be.

So what are you waiting for? Head over to mifb.com.my to register as an exhibitor or visitor. You will not regret it.