The consumer seeks transparency in everything they consume today. Beverages and food that take into account the consumer‘s desire for wellbeing and growing health awareness are still very popular.

Consumers will continue to seek to improve their health, and this will include paying closer attention to the nutrients and ingredients, maintaining a healthy weight, and choosing products that could boost immunity.

And, manufacturers or beverage enterprises always need to take a leap into this emerging consumer trend.

Here’s a glimpse of beverage trends for your attention!

• Nutrition is essential

New beverage concepts are emerging that take up the supporting function of nutrition for the best possible management of the various challenges of everyday life and age groups. It is important to meet the consumer demand for holistic product solutions with long-term benefits for their lifestyle in terms of physical, mental and emotional health. Superfoods that are naturally rich in immune-boosting ingredients like, ginger, apple cider vinegar, turmeric are being consumed regularly.

• Mindful Consumption

Consumers are asking companies to put ecological and social responsibility at the fore of their corporate strategy. Ethics & Sustainable addresses the shift from purely environmental endeavours to holistic initiatives that focus on social, economic and environmental impacts. Plant-based will play a decisive role in the near future of conscious consumption. Especially the younger generation of consumers are increasingly counting themselves among the vegetarians, vegans and flexitarians.

• Safety is paramount

Consumers will make purchases on what makes them feel safe. It will affect the beverage industry, whether it’s in foodservice or in how their products are packaged in retail. Beverage companies need to be transparent about their business practices so that consumers feel safe to purchase. What global survey says?

• 79% are planning to eat and drink more healthily as a result of COVID-19 (globally)
• 41% of global consumers reporting that they turn to dairy alternatives
• 29% of consumers believe there is a lack of products currently on the market that meet their nutritional requirements
• 50% of consumers on a global level are seeking more information on the origin of products than ever before

(Source : Austria Juice, Global food and beverage consumer trends 2021)